Director, Product Marketing

lg ads x

To apply, click here


LG Ads Solutions is on a mission to make TV an even better advertising medium for brands, agencies, networks, and most importantly, consumers.

We are growing fast and looking to hire a Director, Product Marketing to build out a new product marketing team focused on identifying the needs of brands, publishers, and platforms and translating those needs internally to ensure the success of solution placement and adoption.

Location: Remote

Responsibilities:

  • Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
  • Evolve the company’s narrative for businesses in partnership with leaders of all stakeholder teams and the CMO
  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
  • Partner with leaders across the business (e.g. Sales and Product) to design a comprehensive go-to-market strategy
  • Represent our full product suite and the business internally and externally
  • Manage the product launch process. Coordinate and partner with cross-functional teams (including coordination with PR, design, product, and engineering stakeholders) to deliver world-class products to the market
  • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)
  • Understand target buyer needs, market trends and the competitive landscape
  • Partner with Sales Enablement to develop comprehensive sales training materials
  • Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
  • Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement
  • Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities
  • Formalize processes, measurement tools and reporting structure to support the Product Marketing team’s goals
  • Conduct routine assessments of the organization’s go- to-market processes and address gaps in performance
  • Manage the hiring, development and retention of Product Marketing team talent globally

Requirements:

  • 10+ years of professional B2B experience, 5+ years leading product marketing teams, preferably with experience in tech or ad tech
  • Demonstrated success influencing C-level executives and cross-functional leaders
  • Demonstrated skills in messaging and positioning offerings
  • Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
  • People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds
  • Strong management skills, including the ability to prioritize multiple projects, programs and objectives
  • Ability to work in a cross- functional capacity within a dynamic, rapidly changing environment
  • Analytical, data driven decision-maker
  • Communicator with a keen ability to simplify complex concepts
  • Highly collaborative, able to work in a matrixed environment

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.