CASE STUDY
Awards Show on Broadcast Network Drives 29% Tune-In Lift in 6 Days
Campaign Flight: March 21-27 2022 | Source: LG Ad Solutions TV Audience
4.4 M
Unique Audience
Reach
29%
Tune-In Lift (Live + 7)
Nearly 1.75x the Benchmark
Targeting:
- Adults 18-49
- Medium / Heavy Award Show viewers
- Viewers of any content nominated for awards
Drive Tune-In
The brand was looking to extend their reach and drive tune-in for an upcoming award show on their network.
Solution
CTV Video + Native Roadblock to engage with viewers
LG Ad Solutions used CTV video coupled with exclusive, interactive Native ads to capture attention and connect with audiences who went on to ad-free environments.
The day of the show, LG Ad Solutions used a 6-hour Native Roadblock to capture 100% share of voice on the screen and interact with the audience at every touch point, driving increased tune-in to the show.
The LG Ad Solutions Advantage
Exclusive & Premium Inventory
The single source for accessing premium CTV and native ad inventory across 30M US and 130M global LG TV households.