CASE STUDY
CPG Brand Drives 46% Incremental Reach for Light Linear TV Audiences
Campaign Flight: Feb 1, 2022 | Location: USA
1.4M
LG Ad Solutions Unique
Households Reached
46%
Incremental Reach For
Light Linear TV Viewers
Targeting
- Women 25-54
- Suppressing viewers of sister brand’s linear TV ads promoting certain products
- Suppressed viewers who had seen the brand’s ads on linear TV 3 times or more
Challenge
Increase Unique Reach:
The brand wanted to extend their reach by tapping into new audiences on streaming TV.
Solution
Complement Linear TV with CTV for Incremental Reach
LG Ad Solutions used CTV Video to reach previously untapped audiences, while using proprietary ACR technology to suppress viewers who had been exposed to ads on linear TV. This prevented ad fatigue and wasted impressions.
LG Ad Solutions was able to generate bonus impressions for this campaign (over $3,000 media value). This, coupled with the frequency cap applied, resulted in the brand reaching a larger number of relevant audiences at an optimum frequency, boosting return on ad spend.
The LG Ad Solutions Advantage
Incremental Reach & Hard-to-Find Audiences
Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences like cord- cutters, light linear viewers, and lapsed viewers.