CASE STUDY
Luxury Automotive Brand Achieves 25% Lift in Audience Reach
Campaign Flight: Aug – Oct 2021 | Location: USA, DMA
47K
LG Ad Solutions’
Unique Household Reach
26%
Lift in Audience Reach to
Linear Campaign (2X Higher than Benchmark)
93%
Light TV Viewers Share
of Audience Reached
Challenge
The luxury automotive brand needed to maximize their unique household reach with target automotive buyers and drive a low cost per incremental reach within the targeted region. The brand also wanted to increase competitive share of voice for the end of year shopping season.
Solution
The campaign focused on the primary demo: A25-54 with household income of $75K. Using ACR technology, we identified target car buyers that were served a competitor’s ads and implemented a competitive conquesting strategy to get the brand’s message in front of those same viewers.
LG Ad Solutions was able to reach a comparable amount of unique light TV viewers as the Linear campaign at a healthier weekly frequency (2.2 vs 0.5)
The LG Ad Solutions Advantage
Incremental Reach & Hard-to-Find Audiences
Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences like cord-cutters, light linear viewers, and lapsed viewers.