CASE STUDY
LG Ad Solutions Enables Online Food Delivery Platform to Increase Share of Voice
Campaign Flight: Jan 2022 | Location: USA
4.6M
Unique Households Reached by LG Ad Solutions
27%
Light TV Viewers Reachedby LG Ad Solutions
62%
Overall Lift Percentage
Targeting
- 21+ Demographic
- Sports Enthusiast
- Competitive Conquesting
Connecting with Food Delivery Intenders
The brand was looking to increase brand awareness with target consumers in order to drive food orders within the mobile app.
Media Types: LG Connected TV Video
Solution
Premium LG Inventory Increases Awareness
Exclusive LG CTV Inventory was used to reach targeted TV viewers and build awareness while ultimately leading the viewer to order food through the delivery platform.
Custom targeting was used to reach the target audiences most likely to need food delivery while also stealing back competitive share of voice. A brand lift study was conducted to refine the target audience and test effectiveness of the video creative with viewers.
Campaign Drove Substantial Increases in Brand Health Amongst Men
Unaided and Aided Awareness was Greater Among the Exposed Group