CASE STUDY
QSR Brand Finds LG CTV 3X More Cost-Efficient when Compared to Linear TV
Campaign Flight: Sept-Oct 2021 | Location: USA
6.6M
Programmatic CTVAd Impressions
96%
Video Completion Rate CTV Only)
66%
Lower eCPM comparedto Linear TV
Challenge
The QSR brand was looking for a way to increase brand awareness across the US. The brand needed a premium publisher to add to its programmatic CTV strategy to keep the overall eCPM optimum and VCR high.
Solution
The QSR industry is competitive and to turn viewers into patrons, frequency is key. The programmatic buyer worked with LG Ad Solutions to access premium CTV inventory and maintain a flexible schedule to keep overall eCPM down.
Using LG Ad Solutions’ proprietary device graph and ACR data, the brand achieved strong incremental reach by suppressed viewers who viewed the brand’s ads on linear.
Using ACR data to find audiences improves efficiency
The ACR data helped to remove viewers who were already served the QSR brand linear ads which helped to eliminate wasted ad impressions and focus more on the light linear TV audience.
The LG Ad Solutions Advantage
Powerful ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes.