Ad Age In-Depth: TV Pivot
Connected TV and the Evolution of Audiences
As the country moves towards the endemic phase of COVID, the migration from linear TV to streaming is a change that’s here to stay. With the proliferation of content across multiple apps and streaming services, how can brands manage reach and optimize for frequency across linear and CTV? How can they measure true ROI and ensure their inventory partners are meeting viewability and fraud prevention standards, while maintaining consumer privacy?
Join in the conversation on Tuesday, May 24 at 10:20 am PT / 1: 20 pm ET. Register here to attend.
Virtual Session
Speakers:
John Dioso, Studio 30 Editor, Ad Age
Serge Matta, Head of Commercial, LG Ad Solutions
Set up a meeting to learn more about LG Ads Solutions by contacting us here.
Speaker: Serge Matta
Head of Commercial
Serge Matta is the Head of Commercial at LG Ad Solutions. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ad Solutions, Serge held multiple leadership positions at different companies – he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force. He completed his MBA at American University and currently lives in Vienna, Virginia.