Entries by LG Ads Solutions

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Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy

Marketers today have a plethora of options for purchasing TV ad spots, including content providers, TV manufacturers (TV OEMs), programmatic markets, and third-party inventory suppliers. When brands work with many TV ad publishers, the management of campaigns across multiple platforms becomes complex, leading to errors and inconsistencies. This is where TV OEMs come in. They […]

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From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media

With Asian American buying power projected to reach $1.6 trillion by 2024, it is evident that this consumer group wields substantial economic influence and presents a tremendous market opportunity. (Asian American Retail Report) Moreover, the projected growth of the U.S. Asian population, estimated to reach 46 million by 2060, reinforces the long-term significance of engaging […]

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May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies

Happy Star Wars Day! The last couple of months have produced tons of new content for Star Wars fans, including: Obi-Wan Kenobi, a mini-series set between the prequel and original movie The grittier Andor, which explored the events leading up to Rogue One: A Star Wars Story Season 3 of the Mandalorian and the continued […]

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From the Experts: Why Investing in Women Audiences is Good for Business

Globally, women control $31.5 trillion in consumer spending, of which $10 trillion in the U.S. alone. Additionally, women worldwide drive nearly 90% of consumer goods purchases due to their high purchasing power and authority over buying decisions (IRI, SeeHer, GEM Lift Study 2021).  When a brand does create campaigns specific to women, there is sometimes […]

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From the Experts: Cultivating Deeper Brand Relationships with Black Consumers for Mutual Success

The Black population in the US is at 47M and growing, with a buying power estimated to surpass $1.98 trillion by 2025. Marketers have immense opportunity to connect with the Black American consumer. Accurate representation of diverse Black backgrounds creates a symbiotic relationship between advertiser and consumer – providing the advertiser with a loyal customer […]

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From The Experts: Tap Into the Hispanic Audience Segment with These Three Strategies 

The Hispanic population in the US comprises more than 62M Hispanic people, making up over 19% of the total population (Pew Research, 2020). This group is growing rapidly, with Hispanic Americans contributing to about half of the US population growth from 2010 to 2020. The buying power of this demographic group rose by 87% from […]

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Three Tips for Toy Brands Looking to Make an Impact Through CTV

In the run-up to the holidays, parents, grandparents, aunts, uncles — you name it — search high and low for the trendiest toys for the children in their lives. Guaranteeing your spot as #1 gift-giver (and therefore, family member) in the eyes of the children is definitely worth the hustle! Consumer spending on toys has […]

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From The Experts: Three Key Strategies for Engaging with Diverse Mom Audiences through Media

Mothers control over 85% of household buying decisions, amounting to $2.4 trillion in purchasing power. However, three out of four moms in the US say companies have no idea what it’s like being a mom. (Source: Forbes) In fact, nearly half believe that mom-related marketing presents unrealistic ideals. We held a webinar last month focused […]