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But we are proud to say that LG Ads Solutions contributed 65 entries already.
In addition to being the most wonderful time of the year, the holidays can be the biggest time of the year for advertisers. The fourth quarter is a critical time for many advertisers and LG Ad Solutions’ Direct-to-Glass strategies will help marketers make better connections with shoppers on the biggest screen in the home. The […]
Nintendo’s highly anticipated The Legend of Zelda: Tears of the Kingdom is a massive success. It has already surpassed 10 million worldwide copies sold in just 3 days and is the fastest selling Zelda game of all time. The game has also lived up to the hype and as of this writing, is currently holding […]
With new streaming services cropping up almost every week accompanied with varying levels of subscription fees, consumers are feeling the drain on their bank accounts. The solution? Free ad-supported streaming TV channels (FASTs). FASTs have changed the game by providing consumers with engaging, premium content at zero cost. Consumer attitudes towards FASTs are positive, paving […]
If common sense, instinct, and good ethics weren’t enough to convince brands that the accurate portrayal of women in marketing was important, there is now data to prove it. According to the 2021 GEM Lift Study conducted by SeeHer and IRI using LG Ad Solutions TV viewership data, women across the globe together control $31.5 […]
Did you know that April 7 is National Beer Day? A day to kick back and relax with a cold one and celebrate the beginning of warmer months. According to Statista, revenue for the alcoholic beverage market will amount to over $284 billion in 2022, growing 7.5% over 2021. Within this category, the largest segment […]
When advertisers create campaigns, they must consider not only the placement of the advertisement, but also the creative and messaging strategy. To authentically speak to diverse audiences, it is crucial to have a clear understanding of what these audiences seek. Accurate representation, authentic messaging and a deeper connection to the community’s culture are essential to […]
With a multitude of TV viewing options available including linear TV, Subscription Video-On-Demand (SVOD), Advertising-based Video-On-Demand (AVOD), Free Ad-Supported Streaming TV (FASTs) and more, TV audiences are scattered across a plethora of apps, networks and services. How do advertisers find and reach their target audience across this fragmented landscape? App usage data is scarce, and […]
Buying TV ads requires a tricky balancing act between creative, placement, audience and engagement. Connected TV advertising through partners like LG Ad Solutions, who can offer direct and exclusive access to both data and inventory, is a great way to address all of these needs. First-party CTV providers make TV much more like digital. Not […]
Brands can now pay only for media that hits campaign goals When you advertise on TV, more often than not, you pay for spots upfront, hope your ads are placed in front of the right audiences, and that these audiences go on to take a desired action. However, what if, similar to digital, you only […]
If you’re wondering where to get your sports fix after the Super Bowl, fret not – March Madness is just a few short weeks away! After being canceled in 2020 and witnessing a format change in 2021 to account for the rapid spread of the covid-19 virus, the 2022 NCAA men’s tournament will go back […]
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
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