Beyond Linear

Guaranteed Outcomes with Independent Third-Party Valuation for CTV Media Buys

LG Ad Solutions is your exclusive media partner for buying ad inventory across LG TVs

Gain access to millions of smart TVs in the U.S., and a highly active user base watching both linear TV and streaming services. With our premium CTV and native inventory, we give brands massive-scale and incremental reach beyond their linear campaigns. Learn More >

LG Ad Solutions is your exclusive media partner for buying ad inventory across LG TVs

Gain access to millions of smart TVs in the U.S., and a highly active user base watching both linear TV and streaming services. With our premium CTV and native inventory, we give brands massive-scale and incremental reach beyond their linear campaigns. Learn More >

Ensure your CTV ads meet campaign goals with independent third-party validation

Demographic

Only pay for ads reaching your target audience

100% Delivery

Reach & Frequency

Only pay for ads within incremental R&F parameters

100% Delivery

Video Completion

Only pay for ads delivered at 100% VCR

100% Delivery

Conversion

Guaranteed number of app installs for a given budget

More outcomes coming soon

“Guarantees on media buys are a great step in the right direction for the industry; particularly when they are backed by third-party verification for full transparency.”

Huw GriffithsGlobal Chief Product Officer at Universal McCann

“Being able to pay only for media only when it achieves a campaign goal is a big step toward eliminating waste and addresses a big problem for advertisers.”

Keith CamoosaDentsu International Chief Addressability Officer

120 Million +
Global Smart TV HH

50 Billion +
Monthly CTV Ad Opportunities

20 Million +
US Addressable Smart TV HHs

200 Million +
Targetable Devices

Meet with Our Team

Demographic Guarantee

Only pay for ads reaching your target audience

Products: CTV Video
Primary Attributes: Age, Gender, Ethnicity, Household Income, Education Level, and Presence of Children
Availability: Managed Service and Programmatic
Reporting: Measured at household level at the end of campaign, monthly for longer campaigns

Demographic Guarantee

Only pay for ads reaching your target audience

Products: CTV Video
Primary Attributes: Age, Gender, Ethnicity, Household Income, Education Level, and Presence of Children
Availability: Managed Service and Programmatic
Reporting: Measured at HH level 1) End of Campaign 2) Monthly for Longer Campaigns

Reach & Frequency Guarantee

Only pay for ads within incremental R&F parameters

Products: CTV Video
Types of Outcomes: Reach extension over linear and/or other digital vendors, frequency extension over linear, and competitor conquesting over linear
Availability: Managed Service (Both R&F) and Programmatic (Reach Only)
Reporting: Measured at household level nationally. Reporting at the end of campaign, monthly for longer campaigns.

Reach & Frequency Guarantee

Only pay for ads within incremental R&F parameters

Products: CTV Video
Types of Outcomes: Reach extension over linear and/or other digital vendors, frequency extension over linear, and competitor conquesting over linear
Availability: Managed Service (Both R&F) and Programmatic (Reach Only)
Reporting: Measured at household level nationally. Reporting at the end of campaign, monthly for longer campaigns.

Video Completion Guarantee

Only pay for ads delivered at 100% VCR

Products: CTV Video (:15/:30 spots)
Outcome: 100% video completion
Availability: Managed Service
Reporting: End of campaign, monthly for longer campaigns

Video Completion Guarantee

Only pay for ads delivered at 100% VCR

Products: CTV Video (:15/:30 spots)
Outcome: 100% video completion
Availability: Managed Service
Reporting: End of campaign, monthly for longer campaigns

Custom Conversion Guarantee

Guaranteed number of installs for a given budget

Products: CTV Native (Available Globally)
Attributed App Installs (Additional metrics/KPIs to come in 2022)
Availability: Managed Service (Requires LG Ad Solutions to be given the flexibility to pace and optimize the campaign as needed)
Reporting: Measured at household level at the end of campaign; monthly for longer campaigns

Custom Conversion Guarantee

Guaranteed number of installs for a given budget

Products: CTV Native (Available Globally)
Attributed App Installs (Additional metrics/KPIs to come in 2022)
Availability: Managed Service (Requires LG Ad Solutions to be given the flexibility to pace and optimize the campaign as needed)
Reporting: Measured at household level at the end of campaign; monthly for longer campaigns

Beyond Linear. Reach Farther with LG Ad Solutions.

Take your TV marketing to the next level with the power of addressable advertising. With 120M+ smart TVs globally and a household reach of 20M+ in the US alone, our data-backed audience segments ensure that you are reaching your precise target audience at the right time, in the right context. Learn more about the advantages of partnering with LG Ad Solutions to plan, activate, and measure your next TV campaign.

Download Our Fact Sheet