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The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences
DEI Report, ReportsBlack, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive…
The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences
DEI Report, ReportsBlack, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive…
Going for the Advertising Gold
Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV TechnologyFrom the pageantry of the Opening Ceremonies, to seeing who wins the final medal, here at LG Ad Solutions we are eagerly anticipating the 2024 Olympic Games in Paris later this summer (especially because the last Summer Olympics were delayed…
Hot Dog-based Advertising Lessons
TV Audience Analysis, TV MeasurementAmericans tend to celebrate the 4th of July in different ways. Some go to the pool, others watch fireworks. However, if you are a competitive eater, the 4th of July may be the biggest day of the year. Every 4th of July, Nathan’s Famous hosts…
Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence
Entertainment, TV MeasurementHistorically, studios have struggled to convert video games into successful TV shows and movies (for example, the Prince of Persia movie), but have had more recent success across both streaming (The Last of Us) and movie theaters (The Super…
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LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring!