Football Season has kicked off!
The NFL and NCAA has millions of fans around the globe glued to their screens. For advertisers, it’s a prime opportunity to reach a massive and highly engaged audience.
40M
US LG Smart TVs
300+
US LG Channels FAST
300M
US Addressable
Secondary Devices
3000+
Shows &
Movies On Demand
Three ways we can help you dominate the field and win the season:
1. Optimize Your Programmatic Strategy
Achieve Precision and Efficiency: Properly executed programmatic deals enhance targeting, boost efficiency, and increase ROI. Follow these best practices for successful campaigns:
- Pre-Launch Alignment: Schedule a kick-off call with your LG Ad Solutions representative to align campaign goals and set the stage for success.
- Budget and Creative Planning: Clearly establish your budget, flight, and creative types and lengths.
- Platform Selection: Choose the DSP/SSP, and any limitations for your creative assets or data usage.
- Campaign Activation: Define your activation strategy, KPIs, frequency, and measurement.
- Technical Specifications: Share geo requirements, block lists, and filters to ensure accurate ad delivery.
2. Score a Precise Win with ACR
LG Ad Solutions’ proprietary ACR data can help precisely target audience segments based on detailed viewing habits—what they watch and which ads they engage with. Benefits include:
- Drive Incremental Reach: Target households that haven’t seen your linear TV spots, extending your campaign to fresh eyes.
- Outshine Competitors: Enhance your brand’s exposure with viewers who’ve already been exposed to your competitors’ ads.
3. Dominate Every Screen with Seamless Integration
Maximize Multi-Screen Engagement: Leverage our ACR technology and Identity Graph to connect with football fans on every device they use.
- Extensive Reach: Target audiences across TVs, mobiles, tablets, and desktops, ensuring your ads are visible no matter the screen.
- Enhanced Viewer Engagement: Capitalize on the 93% of US CTV users who co-view with another device, keeping your brand front and center during football season.
Limited Time Special Offer
Unlock Premium Native Advertising through Programmatic
We are offering access to exclusive native advertising placement through programmatic channels. Benefit from premium native placements to enhances your campaign’s visibility, streamlined through your preferred programmatic channels.
Restrictions apply. Subject to availability.
Contact Us for Offer Details
