Guaranteed Outcomes
Only pay for CTV and cross-device media when your performance goals are met. Independently validated by MRC-accredited third party data partners. Buy with confidence that every CTV ad dollar hits the bullseye.
Ensure your CTV ads meet campaign goals with independent third-party validation
Demographic
Only pay for ads reaching your target audience
100% Delivery
Reach & Frequency
Only pay for ads within incremental R&F parameters
100% Delivery
Video Completion
Only pay for ads delivered at 100% VCR
100% Delivery
Conversion
Guaranteed number of app installs for a given budget
More outcomes coming soon
Demographic Guarantee
Only pay for ads reaching your target audience
- Products: CTV Video
- Primary Attributes: Age, Gender, Ethnicity, Household Income, Education Level, and Presence of Children
- Availability: Managed Service and Programmatic
- Reporting: Measured at household level at the end of campaign, monthly for longer campaigns
Custom Conversion Guarantee
Guaranteed number of installs for a given budget
- Products: CTV Native (Available Globally)
- Attributed TV App Installs (Additional metrics/KPIs to come in 2022)
- Availability: Managed Service (Requires LG Ad Solutions to be given the flexibility to pace and optimize the campaign as needed)
- Reporting: Measured at household level at the end of campaign; monthly for longer campaigns
Reach & Frequency Guarantee
Only pay for ads within incremental R&F parameters
- Products: CTV Video
- Types of Outcomes: Reach extension over linear and/or other digital vendors, frequency extension over linear, and competitor conquesting over linear
- Availability: Managed Service (Both R&F) and Programmatic (Reach Only)
- Reporting: Measured at household level nationally. Reporting at the end of campaign, monthly for longer campaigns.
Video Completion Guarantee
Only pay for ads delivered at 100% VCR
- Products: CTV Video (:15/:30 spots)
- Outcome: 100% video completion
- Availability: Managed Service
- Reporting: End of campaign, monthly for longer campaigns