Moving Beyond Linear: Solving the TV Marketer‘s Catch-22 in ’22
The migration of audiences from linear to streaming TV continues. What was once an easily addressable one-to-many medium is now a fragmented landscape strewn with obstacles for advertisers. How can brands maintain the mass reach of their linear buys, while effectively pinpointing the viewers they’ve lost across disparate apps and services? The team at LG Ads Solutions, along with Chief Investment Officers from Dentsu and Omnicom Media Group, will discuss how TV OEMS, with a powerful combination of premium smart TVs, ACR data, popular FAST channels, exclusive inventory, and guaranteed outcomes, all at global scale, can help tackle the biggest challenges faced by TV marketers today.
About NewFronts
IAB NewFronts is the world’s largest digital content marketplace. This must-attend digital showcase brings together thousands of media buyers and sellers for a week full of virtual presentations. Buyers will be the first to see the latest in digital content from the biggest names in media and entertainment.
