The purchasing power of the LGBTQ+ community is over $3 trillion globally, and about $1 trillion in the US alone. Brands may align the LGBTQ+ community during Pride Month while not including this segment in their other campaigns.
A study, in collaboration with Kantar Consulting and Hornet, shows that younger generations are more fluid in their sexual orientations and gender identities than ever before in history. As such, the LGBTQ+ community is growing. How can advertisers create meaningful connections with this audience segment? How can brands remain inclusive in all of their campaigns through the year, in an authentic manner?
Find out by registering to watch this webinar on-demand.