Webinar: Reaching The Black / African American TV Audience
According to Horowitz data, “over the past four years pay-TV penetration among Black households has declined from 88% in 2017 to 61% in 2021.” In light of this, how can advertisers find African American audiences across the TV universe? What kind of content do these audiences watch more frequently?
In this webinar, we will discuss how CTV can be used to reach African American audiences and the importance of engaging with this segment in a meaningful and authentic way.
Register to watch this webinar on-demand.