According to Nielsen, by 2028, women will own 75% of discretionary spend dollars, making them the world’s greatest purchase influencers. With the buying power of women increasing everyday, brands need to consider how their ad creative and messaging is received by this audience.
How does an advertiser authentically speak to women in a way that resonates with them? Do brands truly realize the potential of women-focused marketing? How are they using data to find women across TV so that they don’t have to rely on stereotypical conventions of what women watch? Find out in our webinar.
Register to watch this webinar on demand.