Beyond Linear TV

Tuesday, November 16 at 9 am PT / pm PM ET

Overview:
Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brand marketers finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV ecosystem? With TV evolving from being only a mass-reach medium to a 1:1 addressable environment, these sessions will explore strategies brand marketers are using to maximize reach and effectiveness as audiences continue to fragment across platforms and services.

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