Resources

The Big Shift 2025 | US Edition

As consumers continue to shift from traditional TV to streaming TV for more control over their viewing and seemingly infinite content, they have developed new behaviors around content discovery, subscription streaming access and TV ads. The…

Connecting with Franchise Fans: What We Can Learn from “The Last of Us”

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

On Sunday April 13, 2025, HBO’s Last of Us will return for a second season as Ellie and Joel continue their quest for survival in a post-apocalyptic America. Unlike some of Warner Bros. Discovery’s other recent hits like House of the Dragon…

Budget-Conscious Consumer Choices: How Economic Changes Are Reshaping Spending

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

With household expenses expected to rise in 2025, US consumers are proactively tightening their budgets and making more calculated spending choices. Here’s what you need to know about how consumers are changing their spending habits. 1.…

AI in Advertising: What Do Consumers Really Think?

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

Artificial Intelligence continues to transform the advertising industry, opening endless possibilities for creativity, personalization, and targeting efficiency. However, the successful adoption of this cutting-edge technology requires understanding…

Pre-Bracket Buzz: How Advertisers Can Score Before March Madness

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

As LG Ad Solutions has explored before, March is a crazy time to be a sports fan. But what about those basketball fans who just can’t wait for the Big Dance? The fans who have been tinkering with brackets and already have their dancing shoes…

The Shoppable TV Report: 2025 and Beyond

Reports

As CTV continues to grow, more advertisers are incorporating “shoppable” ad features to create seamless buying paths for audiences. The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals…

Not Just Sports: Understanding TV Genre Trends for Year-Round Engagement

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

Using LG Ad Solutions’ Automatic Content Recognition technology, we explored the relative rankings of non-sports genres to understand what audiences are watching and when. Whether you’re focused on year-round engagement or leveraging seasonal…

Stadium to Screen (2025 | US Edition)

Reports, Sports

Stadium to Screen: Streaming Live Sports in 2025 Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in…

Stadium to Screen (2025 | UK Edition)

Reports, Sports

Stadium to Screen: Streaming Live Sports in 2025 Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in…

Stadium to Screen (2025 | CA Edition)

Reports, Sports

Stadium to Screen: Streaming Live Sports in 2025 Sports are, without question, a major part of our lives, and the ways in which we watch live sports are growing across a number of digital sources. Stadium to Screen: Streaming Live Sports in…

Clairol Colours Its Path to Success with LG Smart TV Native

Elevating brand awareness, purchase intent, and engagement across LG households.

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Reports

Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face…

The Connected Gamer (2024 | US Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | Canada Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | UK Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

Reports

The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The…

casestudy featured image wells fargo ctv video

Wells Fargo Achieves 17.2% Incremental Reach with LG CTV Video

Boosting brand awareness and driving incremental reach across CTV.

casestudy featured image wells fargo native ads

LG Native Ads Boost Aided Awareness by 3.4 PPs for Wells Fargo Credit Cards

Enhancing brand metrics with ACR-driven LG Smart TV Native across LG Households.

The All-New Lexus GX Debut at the 2024 US Open with LG Ad Solutions

Driving brand lift with LG Smart TV Native, CTV Video & Household Extend, powered by ACR.

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the craziest sporting events of the year, the March Madness Tournament also represents a valuable opportunity for brands to connect with fans throughout the tournament. LG Ad Solutions' TV Tentpole Reports explore…

casestudy featured image spinmaster unicaornacademy

Spin Master’s Unicorn Academy Dazzles with 25.51% Brand Recommendation Lift

Improving brand recall and recommendation with LG Native and DCO-enabled LG CTV Video.

ViX Streamed to Success with a 4.2X Install Rate Lift with LG Ad Solutions

Capturing attention with LG Smart TV Native and MediaBoost measurement.

BET’s Hip Hop Awards 2023 Hits a High Note with 99% Tune-In Lift

Elevating tune-in with ACR informed LG Smart TV Native and DCO.

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Reports

Smart TVs are now the default device for TV viewership with 79% of US TV households owning a Smart TV. In collaboration with our research partner MediaScience, LG Ad Solutions conducted an innovative multiphase research study on the Smart TV…

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans. TV Tentpole Reports explore how Connected TV audiences engage with TV's biggest…

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

LG Ad Solution’s Screensaver Ads Drive 2.5X Higher Lift in Brand Awareness

Showcasing the impact of Screensaver Ads, capitalizing on idle screen time to improve brand awareness, ad recall & overall brand perception.

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

And the Award Goes to…CTV!

Reports

Awards Show Viewer Behavior and Engagement on CTV In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential…

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

Reports

While the winter holidays are still months away, smart holiday shoppers are already preparing their wish lists, and on the lookout for the best deals and discounts. LG Ad Solutions conducted a study, entitled Season’s Streamings: Holiday Shopping…

Going for the Advertising Gold

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

From the pageantry of the Opening Ceremonies, to seeing who wins the final medal, here at LG Ad Solutions we are eagerly anticipating the 2024 Olympic Games in Paris later this summer (especially because the last Summer Olympics were delayed…

Visit Myrtle Beach Achieves 102% Arrival Lift with LG Ad Solutions

Boosting brand awareness and destination visit metrics across LG Households.

Hot Dog-based Advertising Lessons

TV Audience Analysis, TV Measurement

Americans tend to celebrate the 4th of July in different ways. Some go to the pool, others watch fireworks. However, if you are a competitive eater, the 4th of July may be the biggest day of the year. Every 4th of July, Nathan’s Famous hosts…

The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

Entertainment, TV Measurement

Historically, studios have struggled to convert video games into successful TV shows and movies (for example, the Prince of Persia movie), but have had more recent success across both streaming (The Last of Us) and movie theaters (The Super…

Toyota and Davis Elen Drive 35% Efficiencies with LG Ad Solutions

Driving efficient reach with ACR data-rich tactics across CTV.

Irish Spring Scores 3.7M+ Incremental Households in Super Bowl LVI Debut

Scoring incremental reach with targeted activation across LG Households.

Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

Reports

The bell has rung, and class is in session for back-to-school shopping this upcoming school year. LG Ad Solutions’ study, entitled Commercials & Classrooms: TV's Impact on Back-to-School Shopping and fielded in May 2024 to 778 US parents,…

Auto Parts Retailer Books 90K+ Appointments with LG Ad Solutions

Driving conversions and appointments with ACR informed LG Smart TV Native and CTV.

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

TV Measurement, Uncategorized

Advertisers are constantly striving to share compelling messages with their target audiences. However, both targeting and messaging can fall flat if the timing is off and the audience is not ready to engage. To explore the importance of timing…

The Big Shift: Political Edition

Reports

This election cycle is expected to be a record one for US political ad spending. Viewers are increasingly seeing candidate and group messages from ads delivered within streaming television content, as media consumption continues the shift to…

Adapting CTV to Day of Week Realities

TV Measurement, TV Technology

A family in the living room is gathered around the TV on a Sunday night. They are waiting for the evening football game to kick-off or are perhaps channel surfing before their favorite news segment kicks on. And if you are an advertiser in 2024…

Kia EV9 Debut Thrives with LG’s Innovative Native Ads

Driving awareness on the biggest screen in the home with LG Smart TV Native.

Danone’s Success: Skyr-High Engagement with LG Native Ads

Optimized engagement with LG Smart TV Native on the LG Home Screen.

The Big Shift: Wave III

Reports

In our third installment of The Big Shift annual research series, The Big Shift: Wave III explores the increasingly evolving behaviors and preferences of CTV users. Among the report’s findings: The Big Shift to CTV Continues. 9 in…

Mastering the (March) Madness: Lessons for Advertisers

TV Audience Analysis, TV Measurement

March Madness is a crazy time of year for sports fans. If your team made the Big Dance, there is the hope that this is the year where you make a run to the Final Four and win it all. And even if your team didn’t make the tournament (there…

Experian Achieves 3X Ad Recall Increase Across LG Households

Enhancing brand perception and ad recall with LG Smart TV Native and CTV.

Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024 – UK Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Euro Cup, the Olympics and the Six Nations Rugby Tournamentーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

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