TV Audience and Brand Insights

Get Some Olympic Gold For Your Brand: TV Viewing Insights Report

Sixty-two percent of TV households tune into the Olympics, but the average Olympics viewer spends just 45 minutes on Olympics broadcasts each day. What other programming do these viewers watch? How can an advertiser avoid paying the high rates…

Webinar: Beyond Linear TV

Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brands and agencies finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV…

Christmas/New Year’s Viewing Insights Report

Bring on the toys and luxury goods! As everyone gets into holiday mode, retail brands, (specifically toys and luxury brands) increase their ad frequency. Viewership behavior during the December 24 - January 1 timeframe also shifts in line…

Thanksgiving Viewing Insights Report

During the Thanksgiving holiday, the average daily watch time for linear TV & OTT goes up by 25%. How can brands take advantage of this increased viewership to reach audiences? What programming are these audiences most likely watching? Find…

Webinar: Reaching the Hispanic & Latinx Audience

According to the 2021 Hispanic Digital Fact Pack, 42% of Hispanics are using internet-connected smart TVs, a 20% YOY growth. This webinar discusses the prominence of CTV in Hispanic households and how this has impacted marketing strategy for…

From Insights to Action: Retail Brands, Holiday 2021 Report

Retail brands are getting ready for the upcoming holiday season, marked by a huge increase in advertising. While ad impressions and frequencies are on the rise, are retail advertisers getting the most bang for their buck? Both broadcast and…

Financial Services Category Report Q2 2021

The pandemic created both historic unemployment and a surplus of funds with commuting and leisure activity at a standstill. How have financial services brands changed their TV advertising strategy in line with consumption patterns? In Q2'21,…

Mid-Year Awards Show Overview

Award show viewing has declined precipitously over the past few years. The majority of award show audiences are heavy linear TV viewers, meaning that these viewers are also reached through other shows and networks, while light and medium linear…

Sportsbook Advertising Analysis Report

With the NFL season in full swing, sportsbook operators are back under the floodlights. Though more focused on NFL audiences, sportsbook operators advertise throughout the year, to reach fans of multiple sports. How can sportsbook advertisers…

Credit Card Category Report Q2 2021

How have credit card advertisers adapted to changes in audience behavior as a result of the pandemic? As spending increased, the credit card category saw a 47% increase in TV ad impressions year-over-year. How do credit card brands optimize…

Halloween Viewing Insights Report

Retail and Toy brands ramp up their advertising in the weeks leading up to Halloween. How does America's spookiest holiday impact TV audience behavior? How do advertisers adapt to changing TV audience trends? Find out in our Halloween Viewing…

Restaurant Category Report Q2 2021

Amidst the pandemic, how can restaurant brands adapt to shifts in audience behavior and TV trends? One of the most hard-hit industries last year, the restaurant industry was forced to pivot and change strategy as pandemic-related restrictions…

Travel Category Report Q2 2021

As consumers embrace travel after a year at home, how do advertising and viewing trends for the travel industry change? One of the most hard-hit industries during the pandemic, the travel industry has bounced back and increased its advertising…

Automotive Category Report Q2 2021

How can auto brands navigate changing consumer behaviors and viewing trends to drive business KPIs with TV advertising? The pandemic affected many categories as consumers’ everyday lives were upended. With quarantines around the country, commuting…

Wireless Category Report Q2 2021

What's new for wireless advertisers? How can brands best navigate shifting audience dynamics? The second quarter of 2021 marked not only an awakening from a year of pandemic quarantining for many Americans, but a reshaping of the competitive…

Webinar: Mapping the Future of TV

How can advertisers balance linear and CTV budgets this Fall TV Season? How can audiences best be engaged across platforms and services for maximum efficiency? Understanding the complex evolution of TV is paramount in finding the answers. Learn…

TV Advertiser Insights: Back to School

With an in-person back-to-school coming right around the corner, we've uncovered some trends in retailer ad-buying behavior. This report analyzes back-to-school TV audiences, where to find them, which retailers have the largest share of the…

TV Audience Insights: Affluent Sports (Golf and Tennis) Viewers

This report analyzes TV viewing behavior for golf and tennis fans. Where else can you pinpoint this audience across the TV universe? Who are the top advertisers for these sports? Discover actionable insights for reaching this highly affluent…

Beyond Linear.
Reach Farther with LG Ads Solutions.

Take your TV and video marketing to the next level with the power of addressable advertising. From exclusive inventory to in-flight attribution, we are your one stop shop for driving results. Download this overview to learn more: The…

TV Audience Insights: NBA Viewers

This report analyzes NBA tune-in trends, top advertisers for the NBA and more. Where else can you find NBA audiences? Which sectors spend the most on NBA advertising? Download the report to learn more.

The NBA Playoffs are a boon for ABC, ESPN, and TNT

Compared to the same time periods on the prior three Saturdays/Sundays, the three networks’ audiences grew tremendously.

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TV Ad Insights: Tech Titans and the Pandemic

This report analyzes TV advertising trends and compares the TV ad strategies of Amazon, Facebook, Google, and Microsoft. How did spend and targeting compare across product lines ranging from smart devices to conferencing to web services? How…

TV Ad Insights Report for Gaming Brands

The pandemic has driven gaming to new heights across mobile platforms, the web, and consoles. 2020 saw some major new console introductions from big players, and younger entrants investing more heavily in TV advertising to promote gaming…

TV Audience and Brand Insights

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