Resources

Mastering the (March) Madness: Lessons for Advertisers

March Madness is a crazy time of year for sports fans. If your team made the Big Dance, there is the hope that this is the year where you make a run to the Final Four and win it all. And even if your team didn’t make the tournament (there…

Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024 – UK Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Euro Cup, the Olympics and the Six Nations Rugby Tournamentーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

The Shoppable TV Report: 2024 and Beyond

Connected TV Trends, TV Audience Analysis, TV Measurement, TV Technology

As we kick off another year of partnership, we are excited to share our latest thought leadership research to help you succeed with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions…

Direct-to-Glass Playbook For Political Marketers

Reports

Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services),…

Incorporating Diversity in the World of Gaming

From the Experts: Changing the Game with Diversity and Inclusion in Gaming The gaming community is incredibly diverse, transcending age, gender, ethnicity, background, and ability. This creates a dynamic melting pot where individuals find…

The Big Shift: Wave II UK

Reports

The Big Shift: Wave II (UK) study investigates consumer behavior and perception towards Connected TV and Ad-Supported Streaming TV. The study indicates a decline in linear TV viewership, with 26% of participants reporting decreased consumption…

Viewer Attention Study: Harnessing the Power of CTV

Reports

It has become more difficult in today’s fragmented TV landscape to capture viewer attention. In partnership with CTV measurement leader TVision, we explored how households are watching television and if they are paying attention to both content…

Holiday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

In addition to being the most wonderful time of the year, the holidays can be the biggest time of the year for advertisers. The fourth quarter is a critical time for many advertisers and LG Ad Solutions’ Direct-to-Glass strategies will help…

2023 Holiday Shopping Study

Reports

The 2023 Holiday Shopping Study explores into consumer behavior related to connected TV viewing, holiday TV advertising, and shopping habits during the holiday season. The findings of the report emphasize the substantial viewership of holiday…

Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy

Connected TV Trends, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

Marketers today have a plethora of options for purchasing TV ad spots, including content providers, TV manufacturers (TV OEMs), programmatic markets, and third-party inventory suppliers. When brands work with many TV ad publishers, the management…

How We Watch: Trends in TV Habits

Reports

Our latest study, ‘How We Watch: Trends in TV Habits,’ delves into consumer preferences for TV watching. It explores reasons behind the growing preference for streaming TV over linear TV, such as the fact that 47% of consumers consider streaming…

Embracing Multicultural Identities: Navigating Challenges and Fostering Inclusivity

From the Experts: Celebrating and Representing Audiences from Multiple Cultures Multicultural audiences are frequently defined as individuals belonging to racial or ethnic backgrounds that are non-White. However, it is essential to clarify…

Enhanced Ads Study

Reports

"Enhanced Ads: The Actionable Format (Canada)” explores consumer behavior and perceptions regarding various types of enhanced ads. These ads employ dynamic creative optimization through the use of data signals such as location, weather, QR…

The Big Shift: Wave II Canada

Reports

The Big Shift: Wave II (Canada) study examines consumer behavior and perception towards Connected TV and Free Ad-Supported Streaming TV (FASTs) and how this has changed since the first wave was launched last October. The study reveals a decline…

Creating Realistic, Relatable and Relevant Content for Mom Audiences

From the Experts: Mastering Mom Marketing – Strategies for Success The mom audience wields significant influence over purchase decisions, with 47% contributing more than half of the household income. (Forbes, 2022) Brands that effectively…

Connecting with the LGBTQ+ Community: Insights and Strategies for Brands

From the Experts: Championing Inclusivity for the LGBTQ+ Community The LGBTQ+ audience has experienced remarkable growth in recent years. A 2022 Gallup study revealed that approximately 7.2% of adults in the United States identified as LGBTQ+.…

Direct-to-Glass Playbook

Reports

The Next Era of Connected TV The fragmentation of the TV landscape has resulted in the same audiences being found across multiple platforms. As the number of content providers and associated subscription costs continue to grow, consumers are…

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From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

With Asian American buying power projected to reach $1.6 trillion by 2024, it is evident that this consumer group wields substantial economic influence and presents a tremendous market opportunity. (Asian American Retail Report) Moreover,…

Power Gamers and The Tears of the Kingdom

Entertainment, TV Audience Analysis, TV Measurement

Nintendo’s highly anticipated The Legend of Zelda: Tears of the Kingdom is a massive success. It has already surpassed 10 million worldwide copies sold in just 3 days and is the fastest selling Zelda game of all time. The game has also lived…

Webinar: AAPI Representation in Advertising

Asian Americans are projected to be the nation’s largest immigrant group by 2060 — 46M or 36% of the US population. This group is highly influential with a buying power of $1.3 trillion, representing a vast market for advertisers. Content…

May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Happy Star Wars Day! The last couple of months have produced tons of new content for Star Wars fans, including: Obi-Wan Kenobi, a mini-series set between the prequel and original movie The grittier Andor, which explored the events…

The Clear Advantage of Direct-To-Glass Advertising

Reports

NewFronts 2023 Presentation Learn how increased access to data and content is transforming the advertising industry. This presentation includes: our latest research findings, shedding light on emerging trends and opportunities in the CTV…

The Connected Gamer

Reports

Gamer Insights and Viewership Study Gamers make up the majority of Connected TV (CTV) users, with a whopping two-thirds of US CTV users playing video games. Free ad-supported streaming TV (FAST) content is a popular choice amongst gamers –…

From the Experts: Why Investing in Women Audiences is Good for Business

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Globally, women control $31.5 trillion in consumer spending, of which $10 trillion in the U.S. alone. Additionally, women worldwide drive nearly 90% of consumer goods purchases due to their high purchasing power and authority over buying decisions…

The Big Shift: Wave II

Reports

As TV viewers move away from cable/satellite TV to streaming options, consumers today want more free, ad-supported TV (FAST) content. In fact, 63% of consumers prefer to stream free content rather than paying for a subscription. As a result,…

Webinar: Practicing Intentional Marketing to Connect with Women Audiences

Women consumers are an influential consumer group. According to McKinsey, women in the U.S. are expected to control $30 trillion in assets by 2030. Reaching this audience where they are consuming media is key. However, even more critical is…

Game Day and Beyond: The Sports Viewership Study

Reports

TV sports are must-watch TV, with 80% of sports viewers watching live sports at least once a week. Viewership of sports content is on the rise, creating opportunities for brands to tap into this highly-engaged segment. Basketball (both professional…

From the Experts: Cultivating Deeper Brand Relationships with Black Consumers for Mutual Success

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

The Black population in the US is at 47M and growing, with a buying power estimated to surpass $1.98 trillion by 2025. Marketers have immense opportunity to connect with the Black American consumer. Accurate representation of diverse Black backgrounds…

Webinar: Authentically Reflecting the Multifaceted Black American Consumer

According to a 2022 MAGNA report, the Black American population stands at 47M and growing, with a buying power of $1.6 trillion. Despite this massive market opportunity, advertising dollars spent on reaching the Black American consumer have…

Awards Show Viewer Study

Reports

As viewers move more towards streaming options, content is quickly beginning to follow. In 2023, many major Awards Shows announced streaming partners to better connect with audiences where they are and broaden their reach. This report investigates…

Enhanced Ads Study

Reports

Enhanced ads using Dynamic Creative Optimization (DCO) are increasingly becoming popular to engage audiences and ultimately, drive brand KPIs. We ran a study to understand how consumers perceive enhanced ads, how likely they are to interact…

Holiday Shopper Study

Reports

We conducted a study to better understand how holiday shoppers prepared for the season, how much they are planning to spend and more. The report also highlights changes in TV viewership surrounding the holidays and key buyer personas. To learn…

Canada CTV Report – The Big Shift

Reports

The latest edition of our study, ‘CTV: The Big Shift', dives into Canadian consumer preferences and attitudes towards CTV. The report explores how 88% of internet users are reachable via CTV, providing a massive opportunity for advertisers…

From The Experts: Tap Into the Hispanic Audience Segment with These Three Strategies

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

The Hispanic population in the US comprises more than 62M Hispanic people, making up over 19% of the total population (Pew Research, 2020). This group is growing rapidly, with Hispanic Americans contributing to about half of the US population…

Three Tips for Toy Brands Looking to Make an Impact Through CTV

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

In the run-up to the holidays, parents, grandparents, aunts, uncles — you name it — search high and low for the trendiest toys for the children in their lives. Guaranteeing your spot as #1 gift-giver (and therefore, family member) in the…

From The Experts: Three Key Strategies for Engaging with Diverse Mom Audiences through Media

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Mothers control over 85% of household buying decisions, amounting to $2.4 trillion in purchasing power. However, three out of four moms in the US say companies have no idea what it's like being a mom. (Source: Forbes) In fact, nearly half believe…

US CTV Report – The Big Shift

Reports

We conducted an online survey of 773 U.S. consumers in September 2022 and found that 93% of internet users are reachable via CTV, with 4 in 5 consumers using ad-supported apps. CTV is cannibalizing linear TV at a steady rate with 21% watching…

UK CTV Report – The Big Shift

Reports

CTV adoption in the UK continues to boom with 94% of internet users in the UK being reachable via CTV. We conducted a study to understand how UK consumers watch TV, their attitudes towards ad-supported content and more. Download the full…

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Webinar: Driving Resonance with the Hispanic Consumer

In 2022, nearly 19% of the US population is Hispanic. With high purchasing power, expected to account for 12% of all US buying power by 2025, Hispanic audiences should definitely be a key demographic for brands. However, Hispanic audiences are…

Upping The Ad Game — Interactive & Dynamic Ad Units

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

What is your eye first drawn towards when you turn on the TV? For advertising to make a splash and the brand to stay embedded in the viewer's mind, placement is of utmost importance. You can have the best imagery and the wittiest copy, but if…

TV Trends — Ready Your Stance, Take Your Shot: Tennis & Golf

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

Golf and Tennis are two of the few sports considered individual, all-season sports. Both require a good swing to put the ball in motion. However, these are not the only similarities the two sports share. To dive deeper into this, we looked into…

LG Smart TVs Get Global ACR Upgrade, Replacing Legacy Samba TV Technology

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

As of September, LG Ad Solutions is the exclusive provider of all LG CTV inventory and data on a worldwide basis. Our proprietary automatic content recognition (ACR) technology for precise targeting, media activation and measurement is being…

From The Experts: 3 Tips To Authentically Portray Diverse Audiences In Media & Entertainment

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Media is a source of entertainment, learning and reflection. Characters or stories act as mirrors, reflecting real-world viewers' lives — successes, failures, joys and grievances. As the creators and proliferators of content, the media and…

Webinar: Diverse Mom Audiences — Authentic Representation and Meaningful Engagement

Moms control 85% of purchase decisions and account for over $2.4 trillion in purchasing power. (Forbes). An estimated 15.3 million children (21%) live in single-family homes with only their mothers, meaning that their mothers are the breadwinners…

TV Trends — Hit a Home Run with MLB Audiences

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

Major League Baseball (MLB) is in full swing as we cross the halfway mark of the 2022 regular season and move steadily towards October. What can we expect from this year’s playoffs in terms of audience viewership and advertiser trends? We…

TV Trends — Create A Slam Dunk Strategy To Reach NBA Audiences

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

This year’s NBA playoffs ended just a few short weeks ago with the Golden State Warriors taking home the Championship trophy. While everyone now awaits the next season this October, we pulled together some data to better understand the trends…

FASTs Are The Next Big Thing For TV Viewers

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

With new streaming services cropping up almost every week accompanied with varying levels of subscription fees, consumers are feeling the drain on their bank accounts. The solution? Free ad-supported streaming TV channels (FASTs). FASTs have…

Insights Report: FASTs — The TV Viewers’ New Channel Of Choice

Reports

Free ad-supported streaming channels (FASTs) have changed the TV game by providing consumers with engaging content at zero cost and creating opportunities for brands and advertisers to place their ads in front of highly receptive audiences. We…

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