Resources

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

In addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans. TV Tentpole Reports explore how Connected TV audiences engage with TV's biggest…

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

LG Ad Solution’s Screensaver Ads Drive 2.5X Higher Lift in Brand Awareness

Showcasing the impact of Screensaver Ads, capitalizing on idle screen time to improve brand awareness, ad recall & overall brand perception.

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

And the Award Goes to…CTV!

Reports

Awards Show Viewer Behavior and Engagement on CTV In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential…

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

Reports

While the winter holidays are still months away, smart holiday shoppers are already preparing their wish lists, and on the lookout for the best deals and discounts. LG Ad Solutions conducted a study, entitled Season’s Streamings: Holiday Shopping…

Going for the Advertising Gold

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

From the pageantry of the Opening Ceremonies, to seeing who wins the final medal, here at LG Ad Solutions we are eagerly anticipating the 2024 Olympic Games in Paris later this summer (especially because the last Summer Olympics were delayed…

Visit Myrtle Beach Achieves 102% Arrival Lift with LG Ad Solutions

Boosting brand awareness and destination visit metrics across LG Households.

Hot Dog-based Advertising Lessons

TV Audience Analysis, TV Measurement

Americans tend to celebrate the 4th of July in different ways. Some go to the pool, others watch fireworks. However, if you are a competitive eater, the 4th of July may be the biggest day of the year. Every 4th of July, Nathan’s Famous hosts…

The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

Entertainment, TV Measurement

Historically, studios have struggled to convert video games into successful TV shows and movies (for example, the Prince of Persia movie), but have had more recent success across both streaming (The Last of Us) and movie theaters (The Super…

Toyota and Davis Elen Drive 35% Efficiencies with LG Ad Solutions

Driving efficient reach with ACR data-rich tactics across CTV.

Irish Spring Scores 3.7M+ Incremental Households in Super Bowl LVI Debut

Scoring incremental reach with targeted activation across LG Households.

Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

Reports

The bell has rung, and class is in session for back-to-school shopping this upcoming school year. LG Ad Solutions’ study, entitled Commercials & Classrooms: TV's Impact on Back-to-School Shopping and fielded in May 2024 to 778 US parents,…

Auto Parts Retailer Books 90K+ Appointments with LG Ad Solutions

Driving conversions and appointments with ACR informed LG Smart TV Native and CTV.

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

TV Measurement, Uncategorized

Advertisers are constantly striving to share compelling messages with their target audiences. However, both targeting and messaging can fall flat if the timing is off and the audience is not ready to engage. To explore the importance of timing…

The Big Shift: Political Edition

Reports

This election cycle is expected to be a record one for US political ad spending. Viewers are increasingly seeing candidate and group messages from ads delivered within streaming television content, as media consumption continues the shift to…

Adapting CTV to Day of Week Realities

TV Measurement, TV Technology

A family in the living room is gathered around the TV on a Sunday night. They are waiting for the evening football game to kick-off or are perhaps channel surfing before their favorite news segment kicks on. And if you are an advertiser in 2024…

Kia EV9 Debut Thrives with LG’s Innovative Native Ads

Driving awareness on the biggest screen in the home with LG Smart TV Native.

Danone’s Success: Skyr-High Engagement with LG Native Ads

Optimized engagement with LG Smart TV Native on the LG Home Screen.

The Big Shift: Wave III

Reports

In our third installment of The Big Shift annual research series, The Big Shift: Wave III explores the increasingly evolving behaviors and preferences of CTV users. Among the report’s findings: The Big Shift to CTV Continues. 9 in…

Mastering the (March) Madness: Lessons for Advertisers

TV Audience Analysis, TV Measurement

March Madness is a crazy time of year for sports fans. If your team made the Big Dance, there is the hope that this is the year where you make a run to the Final Four and win it all. And even if your team didn’t make the tournament (there…

Experian Achieves 3X Ad Recall Increase Across LG Households

Enhancing brand perception and ad recall with LG Smart TV Native and CTV.

Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024 – UK Edition

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Euro Cup, the Olympics and the Six Nations Rugby Tournamentーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

Stadium to Screen: Streaming Live Sports in 2024

Reports

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…

QSR Brand Achieves $2.90 Cost per Store Visit with LG Ad Solutions

Increasing store visits and brand lift with targeted activation across LG Households.

The Shoppable TV Report: 2024 and Beyond

Connected TV Trends, TV Audience Analysis, TV Measurement, TV Technology

As we kick off another year of partnership, we are excited to share our latest thought leadership research to help you succeed with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions…

Shoppable TV: Blurring the Lines Between E-Commerce and Television

Following our recent 2023 Holiday Shopping Study, we’re pleased to announce our newest research study, entitled The Shoppable TV Report: 2024 and Beyond, which details U.S. consumer perceptions around increasingly prevalent “shoppable”…

The Shoppable TV Report: 2024 and Beyond

Reports

As we kick off another year of partnership, we are excited to share our latest thought leadership research to help you succeed with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer…

Gaming Brand Achieves 111% ROAS with LG Native Ads & CTV Content Network

Maximizing gameplay and ROAS with ACR informed LG Smart TV Native and CTV.

Direct-to-Glass Playbook For Political Marketers

Reports

Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services),…

Incorporating Diversity in the World of Gaming

From the Experts: Changing the Game with Diversity and Inclusion in Gaming The gaming community is incredibly diverse, transcending age, gender, ethnicity, background, and ability. This creates a dynamic melting pot where individuals find…

The Big Shift: Wave II UK

Reports

The Big Shift: Wave II (UK) study investigates consumer behavior and perception towards Connected TV and Ad-Supported Streaming TV. The study indicates a decline in linear TV viewership, with 26% of participants reporting decreased consumption…

Viewer Attention Study: Harnessing the Power of CTV

Reports

It has become more difficult in today’s fragmented TV landscape to capture viewer attention. In partnership with CTV measurement leader TVision, we explored how households are watching television and if they are paying attention to both content…

Holiday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

In addition to being the most wonderful time of the year, the holidays can be the biggest time of the year for advertisers. The fourth quarter is a critical time for many advertisers and LG Ad Solutions’ Direct-to-Glass strategies will help…

2023 Holiday Shopping Study

Reports

The 2023 Holiday Shopping Study explores into consumer behavior related to connected TV viewing, holiday TV advertising, and shopping habits during the holiday season. The findings of the report emphasize the substantial viewership of holiday…

Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy

Connected TV Trends, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

Marketers today have a plethora of options for purchasing TV ad spots, including content providers, TV manufacturers (TV OEMs), programmatic markets, and third-party inventory suppliers. When brands work with many TV ad publishers, the management…

How We Watch: Trends in TV Habits

Reports

Our latest study, ‘How We Watch: Trends in TV Habits,’ delves into consumer preferences for TV watching. It explores reasons behind the growing preference for streaming TV over linear TV, such as the fact that 47% of consumers consider streaming…

Embracing Multicultural Identities: Navigating Challenges and Fostering Inclusivity

From the Experts: Celebrating and Representing Audiences from Multiple Cultures Multicultural audiences are frequently defined as individuals belonging to racial or ethnic backgrounds that are non-White. However, it is essential to clarify…

Enhanced Ads Study

Reports

"Enhanced Ads: The Actionable Format (Canada)” explores consumer behavior and perceptions regarding various types of enhanced ads. These ads employ dynamic creative optimization through the use of data signals such as location, weather, QR…

The Big Shift: Wave II Canada

Reports

The Big Shift: Wave II (Canada) study examines consumer behavior and perception towards Connected TV and Free Ad-Supported Streaming TV (FASTs) and how this has changed since the first wave was launched last October. The study reveals a decline…

Creating Realistic, Relatable and Relevant Content for Mom Audiences

From the Experts: Mastering Mom Marketing – Strategies for Success The mom audience wields significant influence over purchase decisions, with 47% contributing more than half of the household income. (Forbes, 2022) Brands that effectively…

Connecting with the LGBTQ+ Community: Insights and Strategies for Brands

From the Experts: Championing Inclusivity for the LGBTQ+ Community The LGBTQ+ audience has experienced remarkable growth in recent years. A 2022 Gallup study revealed that approximately 7.2% of adults in the United States identified as LGBTQ+.…

Direct-to-Glass Playbook

Reports

The Next Era of Connected TV The fragmentation of the TV landscape has resulted in the same audiences being found across multiple platforms. As the number of content providers and associated subscription costs continue to grow, consumers are…

Webinar aapi representation in advertising after ()

From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

With Asian American buying power projected to reach $1.6 trillion by 2024, it is evident that this consumer group wields substantial economic influence and presents a tremendous market opportunity. (Asian American Retail Report) Moreover,…

Power Gamers and The Tears of the Kingdom

Entertainment, TV Audience Analysis, TV Measurement

Nintendo’s highly anticipated The Legend of Zelda: Tears of the Kingdom is a massive success. It has already surpassed 10 million worldwide copies sold in just 3 days and is the fastest selling Zelda game of all time. The game has also lived…

Webinar: AAPI Representation in Advertising

Asian Americans are projected to be the nation’s largest immigrant group by 2060 — 46M or 36% of the US population. This group is highly influential with a buying power of $1.3 trillion, representing a vast market for advertisers. Content…

May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Happy Star Wars Day! The last couple of months have produced tons of new content for Star Wars fans, including: Obi-Wan Kenobi, a mini-series set between the prequel and original movie The grittier Andor, which explored the events…

The Clear Advantage of Direct-To-Glass Advertising

Reports

NewFronts 2023 Presentation Learn how increased access to data and content is transforming the advertising industry. This presentation includes: our latest research findings, shedding light on emerging trends and opportunities in the CTV…

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