Customers say they want more shoppable ads on TV
March, 2025
Study: Accelerated shift to streaming for live sports
February, 2025
Expert Predictions For Advertising In 2025
January, 2025
Creative Trends Set to Dominate 2025
January, 2025
Cracking the Efficiency Curve: Little Shifts Mean A Lot.
January, 2025
December, 2024
November, 2024
Trade Desk tries to shake up streaming TV with content-agnostic strategy
November 20, 2024
The Biggest Questions After The Trade Desk’s OS Announcement
November 20, 2024
Black Friday 2024: Adland, brands share strategies for success
November 28, 2024
Black Friday 2024: Navigating the Challenges and Opportunities
November 27, 2024
Study: CTV ads powerful for beauty brands
November 22, 2024
Why The Trade Desk has developed its own TV OS
November 21, 2024
The Trade Desk unveils Ventura
November 21, 2024
The Fishbowl: Helen Keelan, LG Ad Solutions
November 2, 2024
5 Takeaways for the Last Weekend of Political Ads
October, 2024
Cynopsis 10/18/24: Apple TV+ orders season three of “Shrinking”
October 18, 2024
IPA Bellwether Q3 2024: Industry reactions
October 17, 2024
Study: Advertisers should prioritise a total TV experience
October 1, 2024
IPA Bellwether Report Q3 2024: Industry Reaction
October, 2024
CTV Ads Outperform: Streaming Ads More Relevant
September, 2024
LG Study: Asian-American Viewers Prefer Streaming Ads
September 17, 2024
Consumers feel CTV ads are more relevant than traditional TV
September 17, 2024
LG Ad Solutions Launches Innovation Labs
September 11, 2024
LG Ad Solutions launches Innovation Labs to bolster CTV
September 11, 2024
LG Ad Solutions launches Innovation Labs
September 11, 2024
LG Ad Solutions pioneers new era of interactive TV experiences
September 9, 2024
LG Ad Solutions launches Native Screensaver Ads
September 6, 2024
Screensaver ads are in-fact effective – LG Ad Solutions study
September 5, 2024
Exclusive: LG Ad Solutions Launches Native Screensaver Ads
September 5, 2024
LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement
September, 2024
For LG Ad Solutions AI Yield Optimization Becomes Key Focus
August 21, 2024
How will connected TV users shop this holiday season?
August 1, 2024
Back-to-school retail spending slips after record high
July 31, 2024
Data: 37% of CTV users plan to start Xmas shopping early
July 31, 2024
Study: 49% believe they can identify AI ads
June 14, 2024
Survey: Many Consumers Don’t Mind AI-Generated Ads
June 13, 2024
LG Ad Solutions promotes Dave Rudnick to CTO
June 10, 2024
Shoppable media helps brands monetize live events
May 24, 2024
Hot Takes: What We’re Bullish On Right Now
May 20, 2024
Why sports streaming is the next big thing for CTV
May 21, 2024
7 in 10 CTV users prefer streaming free, ad-supported TV
April 16, 2024
Shoppable Ads Move to the Checkout
April 4, 2024
Sports fans are turning to streaming apps
March 6, 2024
Essential Viewing: Is CTV 2024’s Must-Have for Media Planners?
February 14, 2024
Paramount CEO Expects Record Ad Sales, Viewership for Super Bowl
February 9, 2024
EP293: Tony Marlow, CMO, LG Ad Solutions
February 6, 2024
February 2, 2024
Episode 14 with special guest Esther Maguire
February 2024
Survey: Half of CTV Users Want to Shop Directly from TV Ads
January 16, 2024
3 political marketing trends that will define the 2024 election
January 3, 2024
5 Questions: Paramount and Warner Bros. Discovery Merger
December 21, 2023
Here’s What’s Missing From Netflix’s Data Dump, According to Ad Experts
December 19, 2023
In 2024 More Political Ads Will Be Seen On Connected TV: Here’s Why
December 14, 2023
Showtime’s Rebrand Hints at Chaotic TV Year Ahead
December 12, 2023
68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
November 7, 2023
LG Ad Solutions announces new CTV targeting and measurement
September 27, 2023
The WGA Strike 2023: What A New And Improved Hollywood Might Look Like
September 27, 2023
CTV Viewers Pay More Attention, Do More Co-Viewing: Study
September 21, 2023
Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
September 13, 2023
LG formally launches its Ad Solutions division in Canada
July 31, 2023
Three-Fourths of Consumers Plan to Watch March Madness
March 13, 2023
Study: Most Viewers use mobile while watching awards shows
February 23, 2023
Award Shows Present New Opportunities for Advertisers
February 22, 2023
Hot Takes: Why Is Ad-Supported TV Hot Again?
February 15, 2023
From FAST to faster: the future of streaming TV
February 6, 2023
Consumers Prefer TV Ads Enhanced With More Information
February 6, 2023
Why LG Ad Solutions is promoting a “direct to glass” strategy
January 17, 2023
FASTs Are The New Cable, Part 2: Advertising
January 11, 2023
Vast majority of Canadian internet users reachable by CTV
November 22, 2022
Survey: 88% Canadian net users reachable by CTV
November 22, 2022
ArabyAds partners with LG Ad Solutions for Connected TV Advertising
November 16, 2022
CTV Advertising Needs Gated Communities, Not More Walled Gardens
November 7, 2022
LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV
October 17, 2022
Majority of connected TV users are streaming with ads – study
October 17, 2022
Data: Connected Brits Shifting To AVoD
October 13, 2022
LG Ad Solutions expands EMEA operations
October 11, 2022
LG Smart TVs Get Global ACR Upgrade
September 16, 2022
LG Ad Solutions charts international course for ACR data
September 15, 2022
Tony Marlow Joins LG Ad Solutions as CTV Ad Business Grows
September 8, 2022
LG Ad Solutions Names New Global CMO, Appoints More Execs
September 8, 2022
How LG Uses Data To Stand Up The FAST Channels Users Want Most
August 22, 2022
Why FAST channels cannot be overlooked by TV advertisers
August 3, 2022
FASTs Are The New Cable
July 28, 2022
LG Ads’ Matta Gives ACR Data To Magnite
June 21, 2022
Magnite Integrates LG Smart-TV ACR Data
June 21, 2022
The Death of the Dongle
May 5, 2022
LG Ad Solutions Lands a Big One — Omnicom Group
April 5, 2022
Brands waste as much as half of TV ad spend on oversaturated audiences
February 25, 2022
Clinch Working With LG Ad Solutions To Enable Creative Optimization
February 16, 2022
LG Ad Solutions Guarantees Outcomes for Ads on CTV
January 26, 2022
LG Ad Solutions Offers Outcome-Based Guarantees for CTV Inventory
January 26, 2022
LG’s ad unit to offer guarantees on outcomes with CTV ad buys
January 26, 2022
How ACR Data Helps LG Ad Solutions Reach The Unreachable
January 24, 2022
ACR Data See Through Walled Gardens: LG Ads’ Justin Fromm
December 20, 2021
DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
November 15, 2021
CTV Is The New Cookie
November 1, 2021
Talking TV: Is There Still Audience Faith In ‘The Great Pumpkin’?
October 21, 2021
How LG Ad Solutions Helps CTV Buyers Get The Targeting They’re Looking For
September 29, 2021
CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige
September 27, 2021
CTV Advertising Benefits From Unique Data: LG Ads’ Katie Barrett
September 21, 2021
LG Ad Solutions launches personalised smart TV platform
September 10, 2021
LG Ad Solutions Introduces Personalized Smart TV Platform, River OS
September 9, 2021
‘The Sudden TV Revolution’
June 2, 2021
LG Aims for Roku’s Advanced Ad Marketshare
March 31, 2021
Say Goodbye To Alphonso: It Has A New Name
March 1, 2021
Alphonso Rebrands As LG Ads
March 1, 2021
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
February 11, 2021
With Michael B. Jordan SB Ad, Amazon Continues Branding Push
February 2, 2021
LG buys stake in TV data firm Alphonso for $80M
January 7, 2021
LG Snags A Controlling Stake In A TV Data, Measurement Firm
January 6, 2021
LG Grabs A Majority Stake In TV Data Provider Alphonso
January 6, 2021
LG Buys Controlling Stake in Alphonso for $80 Million
January 6, 2021
LG has acquired TV ad tech startup Alphonso
January 5, 2021
