Trusted ACR Technology
LG Ad Solutions first-party data, powered by Automatic Content Recognition technology,
informs viewership behaviors across linear TV and OTT on LG Smart TVs, at the glass level.
Deterministic Viewership Data
Sourced from programs, movies, ads, gaming content and OTT apps as they display on a LG Smart TV across linear and streaming services.
Tune-In
Target by content viewership including show, network, app, service, or genre.
Devices & Services
Target users of specific TV types, service providers, or add-on streaming products.
Premium Content
Pinpoint loyalists of premium
pay-TV channels and ad-free streamers.
Purchase Habits
New subscriptions, service activations or cancellations, purchases, rentals and more.
Ad Exposures
Target by specific creative ad exposure, including competitors, and manage frequency levels.
Gamers
Find gamers by usage of specific platforms, studios, brands, titles and consoles.
Viewing Habits
Reach light or heavy TV viewers, cord cutters, ad skippers or app loyalists.
Location
Target by region, city, or zip code for activation with foot traffic attribution.
LG Smart TV Owners
Compared to other TV brands, LG Smart TV owners tend to be:
More Affluent
Highly Engaged
Family Focused
Younger
Download our fact sheet
Learn more about optimizing your next campaign across CTV, linear, and digital.