Making Connected TV Ads Smarter

We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with audience data and Video AI designed to connect brands with audiences across all screens.

LG Ads is a partnership between LG and Alphonso, a leader in TV audience extension and TV measurement and attribution.

Our platform brings together the best two TV industry leaders’ technologies and devices, to create one platform for activating media across connected TVs and digital video. Our rapid success measurement provides actionable insights for fine-tuning cross-screen campaigns in flight; and understanding ad performance to optimize media buys.

Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ads stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.

Our current OEM partners include LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo, and Sling Media, with over 10 more OEMs committed to joining us in 2021.