Our platform brings together the best two TV industry leaders’ technologies and devices, to create one platform for activating media across connected TVs and digital video. Our rapid success measurement provides actionable insights for fine-tuning cross-screen campaigns in flight; and understanding ad performance to optimize media buys.
Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.