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Recent Reports

Direct-to-Glass Playbook For Political Marketers

Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services),…

The Big Shift: Wave II UK

The Big Shift: Wave II (UK) study investigates consumer behavior and perception towards Connected TV and Ad-Supported Streaming TV. The study indicates a decline in linear TV viewership, with 26% of participants reporting decreased consumption…

Viewer Attention Study: Harnessing the Power of CTV

It has become more difficult in today’s fragmented TV landscape to capture viewer attention. In partnership with CTV measurement leader TVision, we explored how households are watching television and if they are paying attention to both content…

2023 Holiday Shopping Study

The 2023 Holiday Shopping Study explores into consumer behavior related to connected TV viewing, holiday TV advertising, and shopping habits during the holiday season. The findings of the report emphasize the substantial viewership of holiday…

How We Watch: Trends in TV Habits

Our latest study, ‘How We Watch: Trends in TV Habits,’ delves into consumer preferences for TV watching. It explores reasons behind the growing preference for streaming TV over linear TV, such as the fact that 47% of consumers consider streaming…

Enhanced Ads Study

"Enhanced Ads: The Actionable Format (Canada)” explores consumer behavior and perceptions regarding various types of enhanced ads. These ads employ dynamic creative optimization through the use of data signals such as location, weather, QR…

Holiday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

Seize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy

Connected TV Trends, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology

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From the Experts: Bridging the Gap between Asian American Consumers and Representation in Media

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

Power Gamers and The Tears of the Kingdom

Entertainment, TV Audience Analysis, TV Measurement

May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

From the Experts: Why Investing in Women Audiences is Good for Business

Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, Webinar

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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