Recent Reports
The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands
ReportsSmart TVs are now the default device for TV viewership with 79% of US TV households owning a Smart TV. In collaboration with our research partner MediaScience, LG Ad Solutions conducted an innovative multiphase research study on the Smart TV…
Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV
ReportsIn addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans.
TV Tentpole Reports explore how Connected TV audiences engage with TV's biggest…
The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences
DEI Report, ReportsBlack, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive…
The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences
DEI Report, ReportsBlack, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive…
And the Award Goes to…CTV!
ReportsAwards Show Viewer Behavior and Engagement on CTV
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential…
Latest Articles
Going for the Advertising Gold
Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV TechnologyRevisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence
Entertainment, TV MeasurementThe Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends
TV Measurement, UncategorizedLG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.