
Here’s a Few of Our Latest Articles
Filter By Topic: Brand Insights / Connected TV Trends / Linear TV / TV Advertising News / TV Audience Analysis / TV Measurement / TV Technology


From The Media Experts: 3 Tips To Reach And Connect With Women Audiences
Blog, Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
The Perks of CTV For Brands
Blog, Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Breaking The Bias: Why Brands Must Intentionally And Accurately Represent Women In Messaging
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Three Neat Things To Know While Serving Ads To Alcoholic Beverage Audiences
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Authentically Engaging With Black / African American Audiences: 3 Must-Dos from Our Panel of Marketing Experts
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
How ACR solves major advertiser challenges: Transparency, Cross-Platform Advertising, Measurement, Incrementality
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
New Year, New Ad Units on LG TVs
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
How Guarantees Will Change Ad Buying in 2022
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Four things to know to build a slam dunk ad strategy this March Madness
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Three ways brands can go for gold during the 2022 Winter Olympics
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
Hello, MTV – and welcome to our VMA Analysis
Blog, Connected TV Trends, Entertainment, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology




The Sudden TV Revolution
Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology
And the Oscar goes to…
Blog, Connected TV Trends, Entertainment, Linear TV, TV Audience Analysis, TV Measurement, TV Technology
No need for a mulligan with this year’s Masters Tournament
Blog, Connected TV Trends, Entertainment, Linear TV, TV Audience Analysis, TV Technology
Final Four Take the Floor
Blog, Connected TV Trends, Entertainment, Linear TV, TV Audience Analysis, TV Measurement
What’s all that bracket? Cue March Madness!
Blog, Brand Insights, Connected TV Trends, Entertainment, Financial Services, Food, TV Audience Analysis, TV Measurement
Despite loyal viewers, NBC’s Superstore shuts its doors
Blog, Entertainment, Linear TV, TV Audience Analysis, TV Measurement, Uncategorized
The GRAMMYs hit a record low despite breaking records for most awards won by women
Blog, Entertainment, Linear TV, TV Audience Analysis, TV Measurement

Super Bowl Winners: Which Brands Won the Battle for TV Viewers?
Brand Insights, Entertainment, Viewership Report



ABC’s Call Your Mother Premiere Loses Viewers to NBC, CNN, ESPN and FOX
Entertainment, Viewership Report
NCIS Re-Runs and Anderson Cooper 360 send FOX’s The Resident to the ER
Entertainment, Viewership Report
Viewers Favor Cuomo, This Is Us, FBI Over Prodigal Son’s Season 2 Return
Entertainment, Viewership Report





The Neighborhood Premiere Rivals ESPN Football; Both Are Outmatched By The Voice
Entertainment, Viewership Report


CBS’ Young Sheldon Season 4 Premiere Outwatched During Election Week
Entertainment, Viewership Report
Dealing with Distraction: Best Practices for TV-to-Social Media Activation
Connected TV Trends, TV Measurement, TV Technology


Return of Sports Isn’t Necessarily a Slam Dunk
Entertainment, TV Audience Analysis, Viewership Report


Webinar [Video]: Viewing Behaviors, Brand Recall & Favorability, and Reactions to Covid Creatives
TV Audience Analysis, Video, Webinar

Covid-19 Viewership Trends: Local News Holds Ground, OTT Stabilizes, Cable News Up 50%
Viewership ReportAbout LG Ads Solutions
LG Ads Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
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