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Recent Reports
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Commercials & Classrooms: TV’s Impact on Back-to-School Shopping
ReportsThe bell has rung, and class is in session for back-to-school shopping this upcoming school year. LG Ad Solutions’ study, entitled Commercials & Classrooms: TV's Impact on Back-to-School Shopping and fielded in May 2024 to 778 US parents,…
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The Big Shift: Political Edition
ReportsThis election cycle is expected to be a record one for US political ad spending. Viewers are increasingly seeing candidate and group messages from ads delivered within streaming television content, as media consumption continues the shift to…
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The Big Shift: Wave III
ReportsIn our third installment of The Big Shift annual research series, The Big Shift: Wave III explores the increasingly evolving behaviors and preferences of CTV users.
Among the report’s findings:
The Big Shift to CTV Continues. 9 in…
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Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition
ReportsSports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…
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Stadium to Screen: Streaming Live Sports in 2024 – UK Edition
ReportsSports are an important part of most of our lives, and major sporting eventsーlike the Euro Cup, the Olympics and the Six Nations Rugby Tournamentーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…
Latest Articles
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Going for the Advertising Gold
Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology![LG Ads HotDog Blog x](https://lgads.tv/wp-content/uploads/2024/06/LG_Ads_HotDog_Blog_1200x628_1-1030x539.jpg)
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Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence
Entertainment, TV Measurement![LG Ads TimelyMessaging Blog x](https://lgads.tv/wp-content/uploads/2024/04/LG_Ads_TimelyMessaging_Blog_1200x628-1030x539.png)
The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends
TV Measurement, Uncategorized![LG Ads DayoftheWeek Blog x](https://lgads.tv/wp-content/uploads/2024/04/LG_Ads_DayoftheWeek_Blog_1200x628-1030x539.png)
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LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring!