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Latest Reports

Report 06/10/2026

In CTV We Trust: The Role of Connected TV in Building Trust and Memorability for Brands (UK Edition)

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Report 04/15/2026

Silver Screen & Home Screen: How Movies are Watched in 2026 (UK Edition)

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Report 01/20/2026

The Art & Science of the CTV-First Era – Part 2: The Consumer Experience

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Report 12/17/2025

Silver Screen & Home Screen: How Movies are Watched in 2025 (CA Edition)

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Report 12/17/2025

Silver Screen & Home Screen: How Movies are Watched in 2025 (US Edition)

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Report 12/04/2025

The Home Screen: For First Impressions – UK Edition

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Latest Articles

Insights 06/10/2026

Why Trust Is Built in the Viewing Experience

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Insights 12/18/2025

Adapting the Sports Advertising Playbook: Lessons from the 12-team 2024 College Football Playoffs

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Insights 11/26/2025

Tail Wags and CTV Ads: How CTV Advertisers Can Capture Animal Content Loving Households

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Insights 10/31/2025

Sweet vs. Scary: Uncovering Halloween CTV Trends

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Insights 08/13/2025

Americans and Fútbol: Understanding Preferences to Maximize Impact

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April Blog Graphics ()
Insights 06/18/2025

Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

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LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.

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