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Recent Reports

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Smart TVs are now the default device for TV viewership with 79% of US TV households owning a Smart TV. In collaboration with our research partner MediaScience, LG Ad Solutions conducted an innovative multiphase research study on the Smart TV…

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans. TV Tentpole Reports explore how Connected TV audiences engage with TV's biggest…

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

And the Award Goes to…CTV!

Reports

Awards Show Viewer Behavior and Engagement on CTV In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential…

Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024

Reports

While the winter holidays are still months away, smart holiday shoppers are already preparing their wish lists, and on the lookout for the best deals and discounts. LG Ad Solutions conducted a study, entitled Season’s Streamings: Holiday Shopping…