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Recent Reports

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The…

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the craziest sporting events of the year, the March Madness Tournament also represents a valuable opportunity for brands to connect with fans throughout the tournament. LG Ad Solutions' TV Tentpole Reports explore…

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Reports

Smart TVs are now the default device for TV viewership with 79% of US TV households owning a Smart TV. In collaboration with our research partner MediaScience, LG Ad Solutions conducted an innovative multiphase research study on the Smart TV…

Touchdown Tactics: Super Bowl Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the largest TV events of the year, the Super Bowl also represents a cultural touchpoint around commercials and engaging with fans. TV Tentpole Reports explore how Connected TV audiences engage with TV's biggest…

The Inclusive Screen: Asian Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…

The Inclusive Screen: Hispanic Americans – A Look into CTV Usage and Preferences

DEI Report, Reports

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target. The Inclusive…