Unified Planning, Activation, and Measurement for Linear TV, Digital Video, and CTV Advertising
We give advertisers massive-scale CTV and digital video inventory with real-time measurement for optimizing your campaigns in flight. No other TV advertising platform combines the scale, diversity, cross-screen reach, and deep analytics of LG Ads.
Exclusive Audience Data
1st-party LG TV data plus data from many other OEMs
Precise audience targeting with optimal reach & frequency
Rich CTV ad formats with cross-screen TV extension
Insights and attribution powered by granular audience data
Find Hard-to-ReachAudiencesCord CuttersVideo GamersAd SkippersNiche FansLight TV ViewersApp Loyalists
Find millions of viewers you won’t get elsewhere. Uncover a world of elusive audience segments to amplify your brand beyond the mainstream.
“If you’re a brand marketer, you should definitely look at advertising with smart TV OEMs as you will get audiences you are likely missing elsewhere and very complete data about those audiences to boot.”
— Alan Wolk, TV[R]ev
Integrated Analytics and Closed-loop Attribution
Our self-serve metrics on campaign performance empower teams to optimize for outcomes while still in flight. Know which networks, programs and dayparts drive your KPIs the furthest.
Key information about how LG Ads can maximize your return on ad spend with smarter, audience data-driven ad planning, activation and measurement on CTV and digital; with in-flight attribution so you know which creatives and programming are driving the results you demand.
LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.
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