Smarter Connected TV Advertising
Get premium LG TV inventory at massive scale with the best TV data available. Optimize reach and frequency across streaming tv, linear channels, and digital video. Make your media matter with CTV ad intelligence.
Unified Planning, Activation, and Measurement for Linear TV, Digital Video, and CTV Advertising
We give advertisers massive-scale CTV and digital video inventory with real-time measurement for optimizing your campaigns in flight. No other TV advertising platform combines the scale, diversity, cross-screen reach, and deep analytics of LG Ads.
Exclusive Audience Data
1st-party LG TV data plus data from many other OEMs
Best-In-Class Targeting
Precise audience targeting with optimal reach & frequency
Premium Inventory
Rich CTV ad formats with cross-screen TV extension
Rapid Measurement
Insights and attribution powered by granular audience data
Find Hard-to-Reach Audiences Cord Cutters Video Gamers Ad Skippers Niche Fans Light TV Viewers App Loyalists
Find millions of viewers you won’t get elsewhere. Uncover a world of elusive audience segments to amplify your brand beyond the mainstream.
“If you’re a brand marketer, you should definitely look at advertising with smart TV OEMs as you will get audiences you are likely missing elsewhere and very complete data about those audiences to boot.”
— Alan Wolk, TV[R]ev
Integrated Analytics and Closed-loop Attribution
Our self-serve metrics on campaign performance empower teams to optimize for outcomes while still in flight. Know which networks, programs and dayparts drive your KPIs the furthest.
LG ADS OVERVIEW
The Basics on Smarter CTV Ads
Key information about how LG Ads can maximize your return on ad spend with smarter, audience data-driven ad planning, activation and measurement on CTV and digital; with in-flight attribution so you know which creatives and programming are driving the results you demand.
