Connected TV Advertising with LG Ads - CTV Advertising - Streaming Ads
  • Exclusive Access to 120M TV Homes

    Combine the massive scale of premium LG TV inventory with the most diverse TV viewing data available. LG Ads is your partner for optimizing reach and frequency across connected TV, linear channels, and digital video.

    Play Video
    videoblocks medium slow motion footage of cheerful couple sitting on couch in front SBV HD
  • TV Audience Insights: Affluent Sports Viewers

    This report analyzes TV viewing behavior for golf and tennis fans. Discover actionable insights for reaching this highly affluent audience across linear TV and OTT services.

    Download Now
    tennis golf
  • Mapping the Future of TV

    Join our Head of Research, Justin Fromm, as he sits down with Evan Shapiro, former head of NBCUniversal’s Seeso Streaming Service and Alan Wolk, Co-Founder and Lead Analyst at TVREV to discuss how CTV has completely revolutionized the TV advertising space.

    Upcoming Webinar: August 11, 10 am PT/1 pm ET

    Register here
    woman watch tv at home larger

Unified Planning, Activation, and Measurement for Linear TV, Digital Video, and CTV Advertising

We give advertisers massive-scale CTV and digital video inventory with real-time measurement for optimizing your campaigns in flight. No other TV advertising platform combines the scale, diversity, cross-screen reach, and deep analytics of LG Ads.

Exclusive Audience Data

1st-party LG TV data plus data from many other OEMs

Best-In-Class Targeting

Precise audience targeting with optimal reach & frequency

Premium Inventory

Rich CTV ad formats with cross-screen TV extension

Rapid Measurement

Insights and attribution powered by granular audience data

Find Hard-to-Reach Audiences Cord Cutters Video Gamers Ad Skippers Niche Fans Light TV Viewers App Loyalists

Find millions of viewers you won’t get elsewhere. Uncover a world of elusive audience segments to amplify your brand beyond the mainstream.

Premium Smart TV Audience Meets World-Class Video AI

Enjoy direct access to millions of smart TVs in the U.S., and a highly active user base watching both linear TV and streaming services. LG audiences skew younger, are more family focused, and are likely to have $100k+ income.

120 million

Smart TVs Globally

250

Brands Using LG Ads

50 Billion

CTV Ad Opportunities Monthly

If you’re a brand marketer, you should definitely look at advertising with smart TV OEMs as you will get audiences you are likely missing elsewhere and very complete data about those audiences to boot.

— Alan Wolk, TV[R]ev

Integrated Analytics and Closed-loop Attribution

Our self-serve metrics on campaign performance empower teams to optimize for outcomes while still in flight. Know which networks, programs and dayparts drive your KPIs the furthest.

LG ADS OVERVIEW

Beyond Linear. Reach Farther with LG Ads.

Take your TV and video marketing to the next level with the power of addressable advertising. From exclusive inventory to in-flight attribution, LG Ads is your one stop shop for driving results. Learn more about the advantages of partnering with LG Ads to plan, activate, and measure addressable TV and digital ad campaigns.

lg ads one pager