Welcome to the Future of TV Advertising
Connect to the LG Universe With Our AI-Powered Advertising Platform
Data
Deterministic data that leverages precise targeting with our proprietary ACR technology. Enhanced by leading data partnerships and your first-party data integration.
Media
Actionable media to engage viewers through impactful Smart TV placements in the LG Universe. Drive the purchase journey seamlessly across devices.
Outcomes
Measurable outcomes and KPI-driven results to demonstrate advertising effectiveness. Empowered by robust, deterministic data insights.
A Winning Combination of Global Scale & Unique Reach
49
M
US LG Smart TVs
216
M
Global LG Smart TVs
Everything You Need to Win with Connected TV
With LG Ad Solutions, advertisers now have a source for LG CTV inventory with one-stop planning, activation and measurement across all viewing platforms
Latest research & insights for better CTV media strategies
In CTV We Trust: The Role of Connected TV in Building Trust and Memorability for Brands (UK Edition)
As audiences continue to divide their time between TV and social platforms, understanding how the vi…
Silver Screen & Home Screen: How Movies are Watched in 2026 (UK Edition)
As movie lovers continue to split their time between theatres and the comfort of home, understanding…
The Art & Science of the CTV-First Era – Part 2: The Consumer Experience
Part 1 of The Art & Science of the CTV-First Era explored how buyers are approaching creative, t…