About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
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LG Ad Solutions Announces LoopIQ, A New CTV Targeting and Measurement Product, Delivered in Partnership with Affinity Solutions
LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement Mountain View, Calif., September 26, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement […]
Connected TV Viewers Have Significantly Higher Levels of Attention and Co-Viewing Than Linear Television
New study from LG Ad Solutions and TVision identifies strategies to optimize connected TV advertising attention Mountain View, Calif., September 21, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement leader TVision, today released the findings of a new study that revealed CTV content […]
Holiday Shopping Study: Streaming TV Ads Surpass Mobile Ads for Informing Holiday Purchases
New LG Ad Solutions study reveals consumer perceptions and intentions around holiday shopping and connected TV this year Mountain View, Calif., September 7, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new Holiday Shopping study that found consumers find streaming TV ads […]
LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer
Primed for Growth: LG Ad Solutions Welcomes New Leadership to Continue Momentum in the Thriving Ad-Supported CTV Arena. Mountain View, Calif., September 5, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes […]
Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats
LG Ad Solutions Study shows that enhanced Connected TV ads improve brand favorability and purchase intent Mountain View, Calif., July 27, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more […]
LG Ad Solutions Expands into Canadian Market Amid Growing Popularity of Connected TV Among Canadian Viewers
61% of Canadian TV viewers prefer to stream free, ad-supported content rather than pay for a subscription Mountain View, Calif. July 13, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced that it has expanded its global presence into the Canadian marketplace. This expansion follows the hire of […]
Direct-to-Glass Playbook Helps Marketers Solve CTV Fragmentation
New whitepaper from LG Ad Solutions addresses the benefits of having a Smart TV OEM strategy Mountain View, Calif, June 15, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a […]
Nearly Two-Thirds of Gamers Spend At Least Two Hours a Week Watching Free Ad-Supported Streaming
LG Ad Solutions study highlights opportunity for brands to reach gamers via streaming platforms Mountain View, Calif, April 18, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) […]
U.S. Households Spend An Average of 5.7 Minutes Deciding What To Watch on Streaming Television
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing amount of content available on CTV Mountain View, Calif, April 11, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report […]
Three-Fourths of Consumers Plan to Watch March Madness This Year, With Fifty-Four Percent Watching Via Streaming
LG Ad Solutions study highlights opportunity for brands to reach sports viewers via streaming platforms Mountain View, Calif, March 13, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has today released the findings of a new sports study that found that 74% of consumers plan to watch the March […]
Fifty Percent of TV Viewers Shop On Mobile Devices While Watching Awards Shows
LG Ad Solutions study highlights opportunity for brands to reach consumers in a shopper mindset during the awards show season Mountain View, Calif. February 22, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards […]
Nearly Half Of All Consumers Likely To Engage With Enhanced CTV Ad Formats
LG Ad Solutions Study shows that enhanced Connected TV (CTV) ads drive viewer engagement and favorability Mountain View, February 7, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the results of their latest thought leadership study, the “Enhanced Ads Study.” The study sheds light on the impact […]
Alphonso Begins Transformation for Expanded Growth and Enhanced Service that Helps Brands Maximize the Impact of Their TV Advertising
Industry Veteran Adam Sexton Joins Leadership Team to Help Drive Alphonso’s Next Chapter MOUNTAIN VIEW, Calif., December 16, 2022 – Alphonso Inc. today announced the beginning of a strategic transformation of its leadership that will position the company and the rapidly expanding “LG Ad Solutions” service for additional growth and deeper relationships with customers around […]
DATA: 88% of Canadian Internet Users Are Reachable by CTV
LG Ad Solutions’ survey examining Canadian consumer thoughts on CTV finds that the medium is at near saturation with 60% of those consumers using ad-supported apps November 22, 2022 — Eighty-eight percent of Canadian internet users are now reachable by connected TV (CTV), with 60% of these consumers using ad-supported CTV apps and channels. That’s […]
ArabyAds partners with LG Ad Solutions for Connected TV Advertising
LG Ad Solutions, a global connected TV (CTV) and cross-screen advertising company, has announced an exclusive partnership with ArabyAds, an ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into the Middle East and North Africa (MENA). ArabyAds will now have access to […]
LG Ad Solutions Appoints Ryan Afshar as Head of Publisher Development, Europe
CTV ad company continues to invest in EMEA market growth LONDON, October 17, 2022 — LG Ad Solutions, the connected TV and cross-screen advertising service, today announced Ryan Afshar as its new Head of Publisher Development, Europe. The appointment follows LG Ad Solutions’ recent investment in the EMEA region with the hire of Ed Wale […]
LG Ad Solutions Expands EMEA Operations with London Office Opening
Today, LG Ad Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary Automatic Content Recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a […]
LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ad Solutions
MOUNTAIN VIEW, CALIF. (September 15, 2022) – LG Ad Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, […]
LG Ad Solutions Adds Key Executives As Connected TV Media Investments Surge
New appointments will help fuel continued business momentum and hiring growth in the U.S. and abroad MOUNTAIN VIEW, Calif. (September 8, 2022) – LG Ad Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head […]
LG Ad Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ad Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ad […]
LG Ad Solutions to Present at IAB NewFronts Following First Year of Rapid Growth in CTV and Cross-Screen Advertising and Measurement
MOUNTAIN VIEW, Calif. – April 25, 2022 – LG Ad Solutions, the connected TV (CTV) and cross-screen media company, today announced that following its first year of rapid growth in CTV media and measurement, the company will hold its first NewFront presentation as part of the IAB 2022 NewFronts virtual programming line-up. The event, “Beyond […]
Omnicom Media Group Integrates LG Smart TV Data and Media Within Omni
MOUNTAIN VIEW, Calif., April 05, 2022 — LG Ad Solutions, the connected TV and cross-screen advertising arm of LG Electronics, today announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of […]
Clinch and LG Ad Solutions Bring Data-Driven Creative to the Big Screen
Clinch Enables Dynamic Creative Optimization For LG Ad Solutions’ Global CTV Media Ecosystem NEW YORK, February 16, 2021 – Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic, Social, Native, DOOH, and Audio, announced it has partnered with LG Ad Solutions, the exclusive provider of LG smart TV native ads and audience targeting […]
LG Ad Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation
Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, CALIF. (January 26, 2022) – LG Ad Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV […]
iSpot Integrates Data From 20 Million Smart TVs in Deal With LG Ad Solutions
Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads and Programming BELLEVUE, WA and MOUNTAIN VIEW, CALIF. — December 15, 2021 — iSpot, the real-time cross-platform TV ad measurement company, today announced a 4.5-year licensing deal for all smart TV data […]
DeepIntent Selected as Exclusive Healthcare DSP for LG Ad Solutions in the U.S.
Effective immediately, DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ad Solutions’ 20+ million households nationwide NEW YORK, November 9 2021 – DeepIntent, the leading independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through […]
LG Ad Solutions Introduces Personalized Smart TV Platform, River OS
MOUNTAIN VIEW, Calif. (September 9, 2021) – LG Ad Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points. The company has multiple […]
Foxtel Media and LG Ad Solutions join forces for powerful CTV partnership
Sydney – Monday 30 August, 2021: Foxtel Media and LG Ad Solutions, a leader in cross-screen media and measurement solutions, have teamed up to announce a new Connected TV (CTV) partnership that provides Australian brands with a powerful avenue by which to reach viewers on LG Smart television sets. Capitalising on the meteoric rise of […]
LG Ad Solutions Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. (July 14, 2021) – LG Ad Solutions, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ad Solutions (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a […]
LG Ad Solutions Launches Unified Platform for Connected TV Media and Measurement
Alphonso rebrands as LG Ad Solutions in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital MOUNTAIN VIEW, Calif. & SEOUL, South Korea — LG Ad Solutions, the newest major player in connected TV and cross-screen advertising, today unveiled […]
LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso
LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this […]
CBS Television Stations Select Alphonso for Local TV Attribution
MOUNTAIN VIEW, Calif. (July 20, 2020) – TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand […]
Alphonso and Tegna Expand Local TV Measurement and Attribution Partnership to New Markets
MOUNTAIN VIEW, Calif. and TYSONS, Va. (June, 2020) – TV data and measurement company Alphonso today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to […]
Alphonso Expands Smart TV Distribution for Video AI to Grow Its TV Audience Data Footprint; Extends Lead in Local TV Measurement with New Partnerships
Exclusive ACR distribution deals with Seiki and Skyworth build on its existing data set of 15 million US households reporting TV viewership data CBS, Cox Media Group roll out Alphonso Local as the company’s technology emerges as the standard for local TV measurement and attribution MOUNTAIN VIEW. CALIF (July 1, 2020) – TV data and […]
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
MOUNTAIN VIEW, Calif., April 4, 2019 — TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline […]