LG Ad Solutions is a global leader in connected TV and cross-screen advertising, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.
New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience
Smart TVs Are No Longer Just for Watching Movies—They’re a Launchpad for Entertainment, Shopping, and Discovery LONDON, UK – May 15, 2025 – LG Ad Solutions today unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that […]
AdGood and LG Ad Solutions Partner to Empower Nonprofits with Accessible Connected TV Advertising
Mountain View, Calif, April 24 2025– LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest screen in the home—at a fraction of the traditional […]
LG Ad Solutions Annual Big Shift Report Underscores TV’s Evolution Into a Multi-Channel Hub for Discovery, Commerce, and Engagement
Mountain View, Calif, April 17, 2025 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced findings from “The Big Shift 2025” – the company’s fourth installment of its annual insights series to determine consumer perceptions and behaviors related to CTV viewership. The connected TV home screen has evolved beyond […]
LG Ad Solutions Appoints Mike Evans as SVP, Head of U.S. Sales, Signaling Next Phase of Rapid Growth
Evans to Lead U.S. Sales Organization at LG Ad Solutions Mountain View, Calif, April 16, 2025 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced the appointment of Mike Evans as Senior Vice President, Head of U.S. Sales. This key leadership hire comes as the company continues to experience […]
LG Ad Solutions’ Innovation Labs Partners with Zenapse’s AI Large Emotion Model (LEM) to Accelerate the Future of CTV Advertising
LG Ad Solutions enters a multi-year licensing deal with Zenapse with the intent to bring AI-powered emotionally intelligent insights and targeting to connected television (CTV) advertising through LG Ad Solutions Innovation Labs WESTPORT, CT (April 15, 2025) – Zenapse, a pioneering AI-driven marketing platform powered by emotional intelligence, today announced a multi-year licensing partnership with […]
LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP
Mountain View, Calif, April 8, 2025 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon […]
The Shoppable TV Report: 2025 and Beyond – How Consumers Are Driving the Next Wave of Shoppable TV Innovation
Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands to drive results MOUNTAIN VIEW, Calif. (March 11, 2025) – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today announced findings from a newly […]
Stadium to Screen: The Accelerating Shift to Streaming for Live Sports
New insights reveal how connected TV is transforming live sports viewing, reshaping fan engagement, and creating new opportunities for advertisers to captivate audiences. Mountain View, Calif, February 6th, 2025 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a newly released study titled Stadium to Screen, its […]
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
New data identifies the tipping point for optimizing television impressions across linear and CTV to achieve balanced frequency and drive higher ROI. Mountain View, Calif, January 14, 2024 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled ‘The Efficiency Curve.’ Conducted in partnership […]
Gaming Meets the Big Screen: New LG Report Shows TV Ads as Key Drivers of Gaming Purchases
The report underscores the preferences and habits of U.S. gamers and how the TV is a trusted and influential device for these audiences Mountain View, Calif., December 12, 2024 – LG Ad Solutions, a leader in CTV and cross-screen advertising, today unveiled findings from its latest report, “The Connected Gamer” highlighting U.S. gamer habits and […]
Gaming’s Big-Screen Advantage: LG Report Reveals TV as a Powerful Driver of Gaming Purchases in the UK
74% of UK Gamers are more likely to purchase a video game that has been advertised on TV Report also highlights opportunities for brands to reach gamers via streaming platforms London, UK, November 12, 2024 – LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, today unveiled findings from its latest report, […]
LG Ad Solutions’ Latest Study Reveals CTV as a Powerhouse for Beauty Brands, Unlocking New Opportunities in Consumer Engagement and Purchase Pathways
The report showcases the pivotal role TV plays in beauty advertising and how brands like L’Oréal are leaning into new environments like CTV to drive measurable outcomes. Mountain View, Calif., November 20, 2024 – LG Ad Solutions, a leader in CTV and cross-screen advertising, today unveiled findings from its latest research, “Beauty & The Screen,” […]
LG Ad Solutions and Spin Master Drive Discoverability for Fantasy-Adventure Series Unicorn Academy Via Interactive Home Screen Ad Placements
Campaign maximized incremental reach via Home Screen placements and dynamic ads ahead of Unicorn AcademyTM series debut Mountain View, Calif, October 16, 2024 – LG Ad Solutions, the leader in Connected TV (CTV) and cross-screen advertising, partnered with Spin Master to promote the premiere of its fantasy-adventure series, Unicorn AcademyTM, achieving a 25.5% lift in […]
New LG Ad Solutions Study Reveals Advertisers Should Prioritize The Total TV Experience For Effective CTV Campaigns
Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness Mountain View, Calif, September 25, 2024 – LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The […]
CTV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads
Mountain View, Calif, September 17, 2024 – LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black […]
LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience
Mountain View, CA – September 10, 2024 – LG Ad Solutions today announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalization, and hyper-customization for viewers. Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will spearhead the […]
Idle Time Isn’t Wasted Time – LG Ad Solutions Finds that Screensaver Ads are In-Fact Effective
New York, NY, Thursday, September 5, 2024 – LG Ad Solutions, the leader in Connected TV (CTV) and cross-screen advertising, launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This novel ad format capitalizes on idle screen time, turning what may […]
CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options
Mountain View, Calif, August 28, 2024 – LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience. The study, which polled over 1,400 US Hispanic CTV users […]
CTV is Opening the Door for Brands to Connect with Black Americans in More Personalized Ways
Mountain View, Calif, August 14, 2024 – LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Black Americans,” based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV (Connected TV) is a pivotal environment for advertisers to connect […]
Over a Third of CTV Users Plan to Start Holiday Shopping Early This Year
New insights from LG Ad Solutions highlight growing opportunity for marketers to leverage Home Screen placements on CTV to expedite discoverability and path to purchase this holiday season Mountain View, Calif, July 30, 2024 – LG Ad Solutions released today a report, titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals […]
LG Ad Solutions Highlights Olympic Games as Key Moment for Back-to-School Advertising
With 84% of parents planning to watch the 2024 Olympic Games with their children, new LG Ad Solutions insights uncover opportunities for CTV advertisers seeking to capture back-to-school dollars during tentpole events Mountain View, Calif, July 15, 2024 – LG Ad Solutions today released a report, titled “Commercials & Classrooms: TV’s Impact on Back-to-School Shopping,” […]
New LG Ad Solutions Study Finds U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV this Political Cycle
Mountain View, Calif, July 9, 2024 – LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, today released a new study finding that, regardless of political affiliation, streaming television environments are a ‘must-have’ media channel for political marketers to reach voters this election cycle. Among those who had a preference, 57% of […]
Nearly Half of Consumers Believe They Can Distinguish Between Traditional and AI Ads on CTV
New insights from LG Ad Solutions reveal consumer perceptions regarding the use of AI in CTV advertising MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Forty-nine percent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods […]
LG Ad Solutions Promotes Dave Rudnick to Chief Technology Officer
Rudnick to bolster the advancement of CTV leader’s technological solutions to support a new era of interactive television Mountain View, Calif., June 10, 2024 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced that Dave Rudnick has been promoted to Chief Technology Officer, effective immediately, to lead technology […]
LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale
Mountain View, Calif., May 9, 2024 – LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing […]
7 in 10 CTV Users Prefer Free, Ad Supported Streaming TV
Third wave of LG Ad Solutions’ annual study highlights perceptions and preferences of CTV users Mountain View, Calif, April 4, 2024 – Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week […]
3 in 4 Canadian CTV Users Watch Live Sports Via Streaming Applications
New study from LG Ad Solutions highlights opportunities for brands to reach Canadian live sports viewers MOUNTAIN VIEW, Calif. Three in four Canadian CTV users watch live sports via streaming applications, according to a new study from LG Ad Solutions. The study, titled Stadium to Screen: Streaming Live Sports in 2024, surveyed over 500 Canadian […]
Seven in Ten UK Sports Fans Are Comfortable Streaming and 52% Will Stream The 2024 UEFA Euro Cup Finals, LG Ad Solutions Study Finds
LG Ad Solutions study highlights opportunity for brands to enhance sports engagement across streaming apps, with three-quarters of CTV audiences calling for relevant ads during live sports broadcasts London, March 6, 2024 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a new sports study, revealing that […]
3 in 4 CTV Users Watch Live Sports Via Streaming Apps
New study from LG Ad Solutions highlights opportunities for brands to reach live sports viewers MOUNTAIN VIEW, Calif. LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a new study titled “Stadium to Screen: Streaming Live Sports in 2024,” which reveals a shift in how sports enthusiasts are consuming […]
LG Ad Solutions Names Angela Barnett As Head Of Corporate Communications
MOUNTAIN VIEW, Calif. (January 23, 2024) — LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced today the appointment of Angela Barnett as Head of Corporate Communications. Barnett is an accomplished corporate communications leader with extensive expertise in advertising technology. Before joining LG Ad Solutions, she spearheaded communications efforts for […]
Half of CTV Users Wish All TV Ads Had a Seamless Option to Buy the Advertised Product
New study from LG Ad Solutions uncovers most CTV users desire a more robust shoppable TV experience MOUNTAIN VIEW, Calif. (January 16, 2024) – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The Shoppable TV Report: 2024 and Beyond,” […]
LG Ad Solutions Appoints Mike Brooks to Global Head of Business Development and Partnerships
Brooks will help fuel continued business momentum and growth in the U.S. and abroad MOUNTAIN VIEW, Calif. (January 9, 2024) – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Mike Brooks as Global Head of Business Development and Partnerships. Prior to joining LG Ad Solutions, […]
LG Ad Solutions Announces Dave Rudnick as SVP of Engineering
Elevating The Company’s Commitment to Innovation in Connected TV and Digital Advertising Mountain View, California, January 4, 2024 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Dave Rudnick as the new Senior Vice President of Engineering, effective immediately. Based in Denver, Rudnick will join […]
Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming over Subscription Streaming Services
New study from LG Ad Solutions highlights opportunities for marketers to connect with their audiences on the biggest screen in the home London, November 6, 2023 –LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report “The Big Shift: United Kingdom Wave […]
LG Ad Solutions Announces LoopIQ, A New CTV Targeting and Measurement Product, Delivered in Partnership with Affinity Solutions
LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement Mountain View, Calif., September 26, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement […]
Connected TV Viewers Have Significantly Higher Levels of Attention and Co-Viewing Than Linear Television
New study from LG Ad Solutions and TVision identifies strategies to optimize connected TV advertising attention Mountain View, Calif., September 21, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement leader TVision, today released the findings of a new study that revealed CTV content […]
Holiday Shopping Study: Streaming TV Ads Surpass Mobile Ads for Informing Holiday Purchases
New LG Ad Solutions study reveals consumer perceptions and intentions around holiday shopping and connected TV this year Mountain View, Calif., September 7, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new Holiday Shopping study that found consumers find streaming TV ads […]
LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer
Primed for Growth: LG Ad Solutions Welcomes New Leadership to Continue Momentum in the Thriving Ad-Supported CTV Arena. Mountain View, Calif., September 5, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes […]
Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats
LG Ad Solutions Study shows that enhanced Connected TV ads improve brand favorability and purchase intent Mountain View, Calif., July 27, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more […]
LG Ad Solutions Expands into Canadian Market Amid Growing Popularity of Connected TV Among Canadian Viewers
61% of Canadian TV viewers prefer to stream free, ad-supported content rather than pay for a subscription Mountain View, Calif. July 13, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced that it has expanded its global presence into the Canadian marketplace. This expansion follows the hire of […]
Direct-to-Glass Playbook Helps Marketers Solve CTV Fragmentation
New whitepaper from LG Ad Solutions addresses the benefits of having a Smart TV OEM strategy Mountain View, Calif, June 15, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a […]
Nearly Two-Thirds of Gamers Spend At Least Two Hours a Week Watching Free Ad-Supported Streaming
LG Ad Solutions study highlights opportunity for brands to reach gamers via streaming platforms Mountain View, Calif, April 18, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) […]
U.S. Households Spend An Average of 5.7 Minutes Deciding What To Watch on Streaming Television
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing amount of content available on CTV Mountain View, Calif, April 11, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report […]
Three-Fourths of Consumers Plan to Watch March Madness This Year, With Fifty-Four Percent Watching Via Streaming
LG Ad Solutions study highlights opportunity for brands to reach sports viewers via streaming platforms Mountain View, Calif, March 13, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has today released the findings of a new sports study that found that 74% of consumers plan to watch the March […]
Fifty Percent of TV Viewers Shop On Mobile Devices While Watching Awards Shows
LG Ad Solutions study highlights opportunity for brands to reach consumers in a shopper mindset during the awards show season Mountain View, Calif. February 22, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards […]
Nearly Half Of All Consumers Likely To Engage With Enhanced CTV Ad Formats
LG Ad Solutions Study shows that enhanced Connected TV (CTV) ads drive viewer engagement and favorability Mountain View, February 7, 2023 – LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the results of their latest thought leadership study, the “Enhanced Ads Study.” The study sheds light on the impact […]
Alphonso Begins Transformation for Expanded Growth and Enhanced Service that Helps Brands Maximize the Impact of Their TV Advertising
Industry Veteran Adam Sexton Joins Leadership Team to Help Drive Alphonso’s Next Chapter MOUNTAIN VIEW, Calif., December 16, 2022 – Alphonso Inc. today announced the beginning of a strategic transformation of its leadership that will position the company and the rapidly expanding “LG Ad Solutions” service for additional growth and deeper relationships with customers around […]
DATA: 88% of Canadian Internet Users Are Reachable by CTV
LG Ad Solutions’ survey examining Canadian consumer thoughts on CTV finds that the medium is at near saturation with 60% of those consumers using ad-supported apps November 22, 2022 — Eighty-eight percent of Canadian internet users are now reachable by connected TV (CTV), with 60% of these consumers using ad-supported CTV apps and channels. That’s […]
ArabyAds partners with LG Ad Solutions for Connected TV Advertising
LG Ad Solutions, a global connected TV (CTV) and cross-screen advertising company, has announced an exclusive partnership with ArabyAds, an ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into the Middle East and North Africa (MENA). ArabyAds will now have access to […]
LG Ad Solutions Appoints Ryan Afshar as Head of Publisher Development, Europe
CTV ad company continues to invest in EMEA market growth LONDON, October 17, 2022 — LG Ad Solutions, the connected TV and cross-screen advertising service, today announced Ryan Afshar as its new Head of Publisher Development, Europe. The appointment follows LG Ad Solutions’ recent investment in the EMEA region with the hire of Ed Wale […]
LG Ad Solutions Expands EMEA Operations with London Office Opening
Today, LG Ad Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary Automatic Content Recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a […]
LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ad Solutions
MOUNTAIN VIEW, CALIF. (September 15, 2022) – LG Ad Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, […]
LG Ad Solutions Adds Key Executives As Connected TV Media Investments Surge
New appointments will help fuel continued business momentum and hiring growth in the U.S. and abroad MOUNTAIN VIEW, Calif. (September 8, 2022) – LG Ad Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head […]
LG Ad Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ad Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ad […]
LG Ad Solutions to Present at IAB NewFronts Following First Year of Rapid Growth in CTV and Cross-Screen Advertising and Measurement
MOUNTAIN VIEW, Calif. – April 25, 2022 – LG Ad Solutions, the connected TV (CTV) and cross-screen media company, today announced that following its first year of rapid growth in CTV media and measurement, the company will hold its first NewFront presentation as part of the IAB 2022 NewFronts virtual programming line-up. The event, “Beyond […]
Omnicom Media Group Integrates LG Smart TV Data and Media Within Omni
MOUNTAIN VIEW, Calif., April 05, 2022 — LG Ad Solutions, the connected TV and cross-screen advertising arm of LG Electronics, today announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of […]
Clinch and LG Ad Solutions Bring Data-Driven Creative to the Big Screen
Clinch Enables Dynamic Creative Optimization For LG Ad Solutions’ Global CTV Media Ecosystem NEW YORK, February 16, 2021 – Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic, Social, Native, DOOH, and Audio, announced it has partnered with LG Ad Solutions, the exclusive provider of LG smart TV native ads and audience targeting […]
LG Ad Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation
Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, CALIF. (January 26, 2022) – LG Ad Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV […]
iSpot Integrates Data From 20 Million Smart TVs in Deal With LG Ad Solutions
Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads and Programming BELLEVUE, WA and MOUNTAIN VIEW, CALIF. — December 15, 2021 — iSpot, the real-time cross-platform TV ad measurement company, today announced a 4.5-year licensing deal for all smart TV data […]
DeepIntent Selected as Exclusive Healthcare DSP for LG Ad Solutions in the U.S.
Effective immediately, DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ad Solutions’ 20+ million households nationwide NEW YORK, November 9 2021 – DeepIntent, the leading independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through […]
LG Ad Solutions Introduces Personalized Smart TV Platform, River OS
MOUNTAIN VIEW, Calif. (September 9, 2021) – LG Ad Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points. The company has multiple […]
Foxtel Media and LG Ad Solutions join forces for powerful CTV partnership
Sydney – Monday 30 August, 2021: Foxtel Media and LG Ad Solutions, a leader in cross-screen media and measurement solutions, have teamed up to announce a new Connected TV (CTV) partnership that provides Australian brands with a powerful avenue by which to reach viewers on LG Smart television sets. Capitalising on the meteoric rise of […]
LG Ad Solutions Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. (July 14, 2021) – LG Ad Solutions, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ad Solutions (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a […]
LG Ad Solutions Launches Unified Platform for Connected TV Media and Measurement
Alphonso rebrands as LG Ad Solutions in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital MOUNTAIN VIEW, Calif. & SEOUL, South Korea — LG Ad Solutions, the newest major player in connected TV and cross-screen advertising, today unveiled […]
LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso
LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this […]
CBS Television Stations Select Alphonso for Local TV Attribution
MOUNTAIN VIEW, Calif. (July 20, 2020) – TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand […]
Alphonso and Tegna Expand Local TV Measurement and Attribution Partnership to New Markets
MOUNTAIN VIEW, Calif. and TYSONS, Va. (June, 2020) – TV data and measurement company Alphonso today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to […]
Alphonso Expands Smart TV Distribution for Video AI to Grow Its TV Audience Data Footprint; Extends Lead in Local TV Measurement with New Partnerships
Exclusive ACR distribution deals with Seiki and Skyworth build on its existing data set of 15 million US households reporting TV viewership data CBS, Cox Media Group roll out Alphonso Local as the company’s technology emerges as the standard for local TV measurement and attribution MOUNTAIN VIEW. CALIF (July 1, 2020) – TV data and […]
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
MOUNTAIN VIEW, Calif., April 4, 2019 — TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline […]