About LG Ads Solutions
LG Ads Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
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LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]
LG Ads Solutions to Present at IAB NewFronts Following First Year of Rapid Growth in CTV and Cross-Screen Advertising and Measurement
MOUNTAIN VIEW, Calif. – April 25, 2022 – LG Ads Solutions, the connected TV (CTV) and cross-screen media company, today announced that following its first year of rapid growth in CTV media and measurement, the company will hold its first NewFront presentation as part of the IAB 2022 NewFronts virtual programming line-up. The event, “Beyond […]
Omnicom Media Group Integrates LG Smart TV Data and Media Within Omni
MOUNTAIN VIEW, Calif., April 05, 2022 — LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, today announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of the […]
Clinch and LG Ads Solutions Bring Data-Driven Creative to the Big Screen
Clinch Enables Dynamic Creative Optimization For LG Ads Solutions’ Global CTV Media Ecosystem NEW YORK, February 16, 2021 – Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic, Social, Native, DOOH, and Audio, announced it has partnered with LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, […]
LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation
Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, CALIF. (January 26, 2022) – LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV […]
iSpot Integrates Data From 20 Million Smart TVs in Deal With LG Ads Solutions
Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads and Programming BELLEVUE, WA and MOUNTAIN VIEW, CALIF. — December 15, 2021 — iSpot, the real-time cross-platform TV ad measurement company, today announced a 4.5-year licensing deal for all smart TV data […]
DeepIntent Selected as Exclusive Healthcare DSP for LG Ads Solutions in the U.S.
Effective immediately, DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide NEW YORK, November 9 2021 – DeepIntent, the leading independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through […]
LG Ads Introduces Personalized Smart TV Platform, River OS
MOUNTAIN VIEW, Calif. (September 9, 2021) – LG Ads Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points. The company has multiple […]
Foxtel Media and LG Ads join forces for powerful CTV partnership
Sydney – Monday 30 August, 2021: Foxtel Media and LG Ads, a leader in cross-screen media and measurement solutions, have teamed up to announce a new Connected TV (CTV) partnership that provides Australian brands with a powerful avenue by which to reach viewers on LG Smart television sets. Capitalising on the meteoric rise of CTV […]
LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. (July 14, 2021) – LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a co-founder who […]
LG Ads Launches Unified Platform for Connected TV Media and Measurement
Alphonso rebrands as LG Ads in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital MOUNTAIN VIEW, Calif. & SEOUL, South Korea — LG Ads, the newest major player in connected TV and cross-screen advertising, today unveiled its platform […]
LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso
LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this […]
CBS Television Stations Select Alphonso for Local TV Attribution
MOUNTAIN VIEW, Calif. (July 20, 2020) – TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand […]
Alphonso and Tegna Expand Local TV Measurement and Attribution Partnership to New Markets
MOUNTAIN VIEW, Calif. and TYSONS, Va. (June, 2020) – TV data and measurement company Alphonso today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to […]
Alphonso Expands Smart TV Distribution for Video AI to Grow Its TV Audience Data Footprint; Extends Lead in Local TV Measurement with New Partnerships
Exclusive ACR distribution deals with Seiki and Skyworth build on its existing data set of 15 million US households reporting TV viewership data CBS, Cox Media Group roll out Alphonso Local as the company’s technology emerges as the standard for local TV measurement and attribution MOUNTAIN VIEW. CALIF (July 1, 2020) – TV data and […]
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
MOUNTAIN VIEW, Calif., April 4, 2019 — TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline […]