LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.
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LG Ads Introduces Personalized Smart TV Platform, River OS
MOUNTAIN VIEW, Calif. (September 9, 2021) – LG Ads Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points. The company has multiple […]
Foxtel Media and LG Ads join forces for powerful CTV partnership
Sydney – Monday 30 August, 2021: Foxtel Media and LG Ads, a leader in cross-screen media and measurement solutions, have teamed up to announce a new Connected TV (CTV) partnership that provides Australian brands with a powerful avenue by which to reach viewers on LG Smart television sets. Capitalising on the meteoric rise of CTV […]
LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. (July 14, 2021) – LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a co-founder who […]
LG Ads Launches Unified Platform for Connected TV Media and Measurement
Alphonso rebrands as LG Ads in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital MOUNTAIN VIEW, Calif. & SEOUL, South Korea — LG Ads, the newest major player in connected TV and cross-screen advertising, today unveiled its platform […]
LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso
LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this […]
CBS Television Stations Select Alphonso for Local TV Attribution
MOUNTAIN VIEW, Calif. (July 20, 2020) – TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand […]
Alphonso and Tegna Expand Local TV Measurement and Attribution Partnership to New Markets
MOUNTAIN VIEW, Calif. and TYSONS, Va. (June, 2020) – TV data and measurement company Alphonso today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to […]
Alphonso Expands Smart TV Distribution for Video AI to Grow Its TV Audience Data Footprint; Extends Lead in Local TV Measurement with New Partnerships
Exclusive ACR distribution deals with Seiki and Skyworth build on its existing data set of 15 million US households reporting TV viewership data CBS, Cox Media Group roll out Alphonso Local as the company’s technology emerges as the standard for local TV measurement and attribution MOUNTAIN VIEW. CALIF (July 1, 2020) – TV data and […]
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
MOUNTAIN VIEW, Calif., April 4, 2019 — TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline […]