LG Ads combines massive-scale cross-screen TV and video inventory with advanced, real-time linear and streaming TV analytics into a simple, unified platform for marketers wanting to optimize reach, frequency, and business KPI’s for their campaigns.
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LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. (July 14, 2021) – LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige as chief executive officer. Kodige is a co-founder of LG Ads (formerly Alphonso) and has served as its chief product officer since 2013. Ashish Chordia, a co-founder who […]
‘Keeping Up With the Kardashians’ Says Goodbye, Ending an Era for E!
With Data provided by LG Ads When “Keeping Up With the Kardashians” premiered in 2007, production didn’t have the budget to provide hair and makeup. Fast forward through 20 seasons and nine spinoffs that spanned an additional 18 seasons and 440 episodes total, it’s safe to say the Kardashian-Jenners have no problem asking for glam […]
LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso
LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business SEOUL and MOUNTAIN VIEW, CALIF. Jan. 7, 2021 — LG Electronics (LG) and Alphonso today announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this […]
CBS Television Stations Select Alphonso for Local TV Attribution
MOUNTAIN VIEW, Calif. (July 20, 2020) – TV data company Alphonso today announced that CBS Television Stations has selected Alphonso Local to provide TV attribution for local advertisers in all 17 of its owned stations across the country. Alphonso Local is a suite of TV ad analytics and attribution services that help local businesses understand […]
Alphonso and Tegna Expand Local TV Measurement and Attribution Partnership to New Markets
MOUNTAIN VIEW, Calif. and TYSONS, Va. (June, 2020) – TV data and measurement company Alphonso today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. The companies have renewed their multi-year partnership to […]
Alphonso Expands Smart TV Distribution for Video AI to Grow Its TV Audience Data Footprint; Extends Lead in Local TV Measurement with New Partnerships
Exclusive ACR distribution deals with Seiki and Skyworth build on its existing data set of 15 million US households reporting TV viewership data CBS, Cox Media Group roll out Alphonso Local as the company’s technology emerges as the standard for local TV measurement and attribution MOUNTAIN VIEW. CALIF (July 1, 2020) – TV data and […]
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
MOUNTAIN VIEW, Calif., April 4, 2019 — TV data company Alphonso today announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline […]