CASE STUDY
Auto Finance Brand Achieves Lowest Cost per Landing Page Visit
Campaign Flight: January – March 2022 | Location: USA
1.8x
CTR Performance
over Benchmark
72%
Cross-Screen Video
Completion Rate
$11.25
Cost Per Landing
Page Visit
Challenge
The auto finance brand was looking for additional programmatic video inventory to increase clicks, conquest competitors and lower overall cost per landing page visit.
Solution
The programmatic buyer worked with LG Ad Solutions to access cross-screen inventory and ACR segments to reach auto-intenders throughout the shopping journey.
Using LG Ad Solutions’ proprietary device graph and ACR data, the brand retargeted viewers who had viewed competitor ads and extended targeting to cross-screen devices. This tactic allowed for additional tracking of secondary.
Using ACR data to find audiences improves efficiency
Retargeting competitor audiences on devices drove the driving optimal performance for key metrics. Our strategy resulted in LG Ad Solutions having the lowest bounce rate and cost per landing page amongst other video partners.
The LG Ad Solutions Advantage
Powerful ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes.
