Reaching and Connecting with Diverse Audiences through Media and Entertainment
Join us on July 21 11 am PT / 2 pm ET
The US is often referred to as a ‘melting pot’ because of its rich pool of various cultures and backgrounds melding together. The percentage of racial minorities in the US population has grown to over 40% as of 2020 (Census, 2020). With so much diversity present in the population, the media and entertainment industry is making significant strides in representing this diversity in the content they produce.
How do media and entertainment brands accurately portray diverse groups of people in both their content and their advertising? How can they stay away from tokenism and ensure the nuanced cultures of minority groups are clearly represented and celebrated? How does one truly represent all types of diversity including those who are differently abled, transgender or members of the LGBTQ+ community? Find out in our webinar.
Register Below!
Panelists
Danisha Lomax
SVP, Head of Media (West) & National Paid Social Lead at Digitas North America
As SVP/National Paid Social Lead & Head of Media (West Coast) at Digitas, Danisha Lomax takes pride in developing programs that focus on authenticity, cultural impact, and advocacy for women of color. With over a decade of experience in media. She has experience working in the retail, fin-tech, and entertainment space. Danisha is a master at her craft, but her deep knowledge of social platforms is just the tip of the iceberg.
LaShawn McGhee
Co-Founder & Chief Product Officer at Revry, Inc.
As a Co-Founder and Chief Product Officer at Revry, LaShawn uses her skills in media and production to oversee all technology functions at Revry, including handling channel launches, deliverables management, and tech quality control. After leaving a nine-year nursing career with the United States Army, LaShawn dedicated herself to the art of storytelling by graduating from The American Film Institute (AFI) with a master’s degree in film editing. Since graduating, LaShawn has worked on film, television, and documentary projects as an editor, assistant editor, and producer.
See More +Previously involved in Ava Duvernay’s ARRAY film movement and a regular juror and panelists at events such as Outfest and the American Film Market (AFM), LaShawn brings her experience of working on feature films (Selma, Shine, and The Leisure Class) and broadcast television (Girl Rising, A Chance to Dance) to Revry. Her technical skills are matched only by her passion for sharing the unique voices and stories of the LBGTQ community with the widest audiences possible. In addition to her role as Festival Director for Revry’s QueerX Fest, LaShawn continues to engage and support the entertainment community through her memberships in Women of Project Management, HPA (Hollywood Professional Association), Women in Film, The Television Academy, and The Producers Guild of America. LaShawn was also integral in Revry’s selection as a member of the inaugural Goldman Sachs Launch with GS Black and Latinx Entrepreneur Cohort. LaShawn has also been recognized as a Titan of Media in Out Magazines Out100, LA Confidential’s Portraits of Pride, and recipient of the Melissa Etheridge Award and the Rainbow Key Award from the City of West Hollywood and the Lesbian and Gay Advisory Council.
Gale McFarlane
Global Partner Marketing Manager at Spotify
As a consultant and marketer, Gale has a proven track record for creating operational efficiency and delivering innovative, sustainable solutions. Gale values content that employs human-centered technologies to instill joy, stir inspiration, and equitable access to information. In 2019, Gale created “Our Narratives,” a podcast that inspires, informs, and aims to bring all Black women forward — together.
Moderator
Abril Jiménez
Sales Director (Media & Entertainment) at LG Ad Solutions
Abril currently serves as Director of Sales for Media, Entertainment and Gaming at LG Ad Solutions. Her experience spans across the media and ad tech sector as well as academia. She’s inspired by helping shape how people around the world connect with information, entertainment, and one another. In her past professional life, Abril was a professor of Spanish and Latin American studies. She holds an MBA from Kellogg School of Management.
