Driving Resonance with the Hispanic Consumer
Join us on October 6 11 am PT / 2 pm ET
With high purchasing power, expected to account for 12% of all US buying power by 2025, Hispanic audiences should definitely be a key demographic for brands. However, Hispanic audiences are often skipped over by marketers, with content and advertising lacking representation and true understanding of their needs.
According to a Horowitz study, 80% of Hispanic TV content viewers are streamers and 64% are Spanish-language content viewers. However, 39% say their individual identity groups aren’t represented enough on TV. (Nielsen, 2021). To get noticed by Hispanic audiences, brands must authentically represent these groups and create messaging that resonates with their values. How can brands better connect with Hispanic audiences? What are best practices for reaching this valuable consumer? Find out in our webinar.
Register Below!
Panelists
René Santaella
Chief Digital & Streaming Officer at Estrella Media, Inc.
René Santaella serves as Chief Digital & Streaming Officer for Estrella Media and is credited with launching the company’s successful streaming and AVOD platforms and leading the digital transformation of Estrella Media’s content and distribution strategy, operations and new revenue initiatives. Under his guidance, Estrella Media has quickly become a leader in multi-platform, Spanish-language, ad-supported content distribution, streaming over one billion minutes per month across FAST, AVOD, social and audio platforms.
See More +Prior to joining Estrella Media, Santaella was the Senior Vice President, Head of Ad Sales & Business Operations, at Sony Pictures Television Digital Networks, and built Crackle into a leading free ad-supported streaming network with the Emmy nominated hit, Comedians in Cars Getting Coffee. Before Sony, he was Director, Ad Sales Marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company with corporate alliance partners. Santaella holds a Master of Business Administration from the Anderson School of Business at UCLA and a Bachelor’s degree from UCLA.
Marco Lopez
Founder & Sr.Brand/DEI Strategist at onxite
Marco Lopez is an Integrated Marketing Leader & Entrepreneur. He has built a career across Brand Strategy, Digital/Social Media, Experiential. He is a champion and an expert in diversity, equity, and inclusion, a true culturally savvy integrated marketer. Marco has led campaigns and programs for Coca-Cola, Target, Brown-Forman, and has held Marketing leadership positions at Facebook, AT&T, Publics, Petco, and was founder of elemento, the most awarded Experiential Multicultural Agency during his tenure.
See More +Marco prides himself in being a cross-collaborator, he values creativity, backed by data-driven insights. Today, he leads two ventures, estudio consulting, a Brand, Marketing, & DEI Strategy Consultancy & OnXite Analytics, a start-up focused on measuring and reporting sponsored events. Marco also part of the c-suite at Spotdly, a Tech & Creative Cultural Agency. Marco serves in the Board of Directors of Techqueria, the largest Latinx Global Tech Organization, and in the Programs Committee for Latinos in Biotech.
Jennifer Rivera-Vega
Head of Multicultural Advertising (US) at TikTok
Jennifer Rivera-Vega is the Head of Multicultural within TikTok’s Global Business Solutions. Prior to this role, she led the Growth Accelerator Team, helping mid-market brands growth their businesses through TikTok’s ad products. Jennifer’s experience spans across marketing, sales and strategic planning. She calls New York City home, but was born in Puerto Rico, raised in Philadelphia and recently moved from Austin where she earned her MBA from the University of Texas at Austin.
Jennifer Rivera-Vega
Head of Multicultural Advertising (US) at TikTok
Jennifer Rivera-Vega is the Head of Multicultural within TikTok’s Global Business Solutions. Prior to this role, she led the Growth Accelerator Team, helping mid-market brands growth their businesses through TikTok’s ad products. Jennifer’s experience spans across marketing, sales and strategic planning. She calls New York City home, but was born in Puerto Rico, raised in Philadelphia and recently moved from Austin where she earned her MBA from the University of Texas at Austin.
Moderator
Abril Jiménez
Sales Director (Media & Entertainment) at LG Ad Solutions
Abril currently serves as Director of Sales for Media, Entertainment and Gaming at LG Ad Solutions. Her experience spans across the media and ad tech sector as well as academia. She’s inspired by helping shape how people around the world connect with information, entertainment, and one another. In her past professional life, Abril was a professor of Spanish and Latin American studies. She holds an MBA from Kellogg School of Management.
