Advertising Week New York

Advertising Week New York

Panel: It’s Who You Know: Why Data and Identity Drive Marketing Success

Join our session on October 18 at 10: 50 am ET. Register for both in-person (NYC) and virtual sessions.

Data has become the primary driver of channel strategy and marketing allocations. But with so many data sources available, how do you know how to get the most bang for your buck? Discover how first-party data can improve everything from email and social to CTV advertising and how some of the world’s leading brands and agencies are using it to better connect with their audience.

Join us for our Happy Hour event on Wednesday, October 19 at 4 PM ET at The Fleur Room in New York City.

Set up a meeting to learn more about LG Ad Solutions by contacting us here.

 

Speaker: Serge Matta
Head of Commercial

Serge Matta is the President at LG Ad Solutions. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ad Solutions, Serge held multiple leadership positions at different companies – he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force. He completed his MBA at American University and currently lives in Vienna, Virginia.