Practicing Intentional Marketing to Connect with Women Audiences

Join us on March 29, 10 am PT / 1 pm ET

Women consumers are an influential consumer group. According to McKinsey, women in the U.S. are expected to control $30 trillion in assets by 2030. Reaching this audience where they are consuming media is key. However, even more critical is tailoring marketing messaging to speak to the woman consumer in an intentional manner.

Often it is not only about featuring women in content. While large brands are trending towards showcasing more diversity and representation, a study reveals that women believe this results from large brands caring about how they appear to consumers (76%) as opposed to their true commitment to diversity and inclusion (24%). How can brands better represent women not just via consumer-facing media channels, but also take steps to promote inclusivity internally as a company?

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Panelists

Shari Hawkins
Associate Media Director at EssenceMediacom

Shari Hawkins is an Associate Media Director with almost 15 years of media and marketing experience across both New York and Los Angeles. Throughout her career, she has worked with some of the biggest brands, including Nationwide, Chobani, Dubai
Tourism, The Port of LA, Munchkin, and Toyota. Shari specializes in digital media and is responsible for digital investment and partnership deals at EssenceMediacom for Adidas. While Shari has been dedicated to her career and ensuring client success over
the years, she is also a proud Buckeye, amateur baker, and fur mom.
Shari Hawkins

Christine Guilfoyle
President at SeeHer

In December 2022, Christine Guilfoyle was named president at SeeHer, the leading global collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. Guilfoyle has been with the company since 2021 in the role of executive vice president, membership. During that time, SeeHer’s global membership increased to more than 7,250 brands.

She has held strategic leadership roles at some of America’s most beloved women’s lifestyle brands like Better Homes & Gardens, Martha Stewart Living, EveryDay with Rachael Ray, Shape, and More, with a focus on leading, transitioning, launching, and growing multi-channel media brands. At the Meredith Corporation Guilfoyle was SVP/Group Publisher of Martha Stewart Living and Martha Stewart Weddings. She also led the launch of The Magnolia Journal and Allrecipes Magazine and integrated the
acquisitions of Every Day with Rachael Ray, Eating Well, and Shape. Guilfoyle also served as Publisher of Women’s Wear Daily where she led the transformation from a daily trade newspaper to a comprehensive multi-channel global media brand.

Guilfoyle also led the team that launched Every Day with Rachael Ray which won the Launch of the Year Award from Advertising Age, Adweek and MIN. FOLIO named her to its inaugural “Top Women in Media” list in 2014. In 2016, she was inducted into MIN’s Sales Hall of Fame and in 2017 received the Folio honor of “Top 100 Honoree”. She has been a long-standing member of Cosmetic Executive Women (CEW), She Runs It, and New York Women in Communications. Guilfoyle has been on the Board of Directors for Marist College School of Continuing Education and the New York University Summer Publishing Institute.

Christine Guilfoyle

Tiana Conley
Vice President Global Portfolio Strategy at Mars

Tiana serves as the Vice President of Global Strategy for the Mars Wrigley Chocolate Portfolio, including iconic brands such as Snickers, Twix, Dove, Galaxy, and 3 Musketeers. Prior to Mars Tiana was the Vice President of Global Cereal for the Kellogg Company, where she led the $6 billion flagship portfolio with treasured brands such as Special K, Frosted Flakes, Froot Loops and Corn Flakes.

Prior to joining Kellogg, Ms. Conley held a variety of marketing roles at Beam Suntory, Kimberly-Clark, and Procter & Gamble including leading the Global Tequila portfolio and managing its distillery visitor experience in Mexico, leading the $4 billion Global Bath Tissue Portfolio of over 40 brands, as well as leading the P&L for the North American Olay brand. She received a Bachelor of Science degree in Chemical Engineering from University of Illinois at Urbana-Champaign and a Master of Business Administration degree from Xavier University Williams College of Business in Cincinnati, Ohio. Tiana is based in Chicago and is mother of two children, Griffin and Ava.

T Conley Headshot

Louisa Kinoshi
Director of Growth Product Marketing at Bumble

Louisa is the Director of Growth Product Marketing at Bumble where she works on driving the engagement of female users on the dating app. Prior to Bumble, she has led growth for over a decade at various early stage startups in the live-stream shopping, influencer marketing, consumer tech and clean energy space. Louisa is passionate about diversity in tech and in her free time, she mentors young women of color interested in breaking into the tech space.
louisa kinoshi headshot

Moderator

Katie Barrett
Head of Strategic Sales at LG Ad Solutions

As Head of Strategic Sales, Katie Barrett focuses on driving programmatic revenue across LG Ad Solution’s CTV and OTT private marketplaces. She works closely with holding companies, brands, and independent agencies using ACR data to understand, activate and analyze streaming inventory. Katie is a media advertising and strategy veteran who is passionate about social justice, advanced advertising, and media automation. Prior to joining LG Ad Solutions, she led agency relationships using ACR and Computer Vision datasets at SambaTV, Blippar, and Viant.
Katie Barett