We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with audience data and Video AI designed to connect brands with audiences across all screens.
Our platform brings together the best two TV industry leaders’ technologies and devices, to create one platform for activating media across connected TVs and digital video. Our rapid success measurement provides actionable insights for fine-tuning cross-screen campaigns in flight; and understanding ad performance to optimize media buys.
Advertisers now have a source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.
We believe that our strength lies in our unity. ‘We are one team’ means that every member of LG Ad Solutions is a vital part of a whole that is greater than the sum of its parts. We assume positive intent and collaborate across functions, borders, and screens, knowing that together, we can achieve extraordinary things. Diversity in thought and unity in action ensure that we remain on the cutting edge of the industry, delivering on our promises to customers and to each other.
We are curious and embrace change, innovation is our lifeblood. We challenge the status quo and push the boundaries of what’s possible. Our commitment to innovation means we’re not just part of the TV revolution; we’re driving it. From on-demand content to interactive advertising and cloud gaming, we’re leveraging technology to create not just incremental improvements, but quantum leaps forward that redefine the viewing experience.
We have a bias for action. Within a rapidly evolving industry, speed, grit and agility are paramount. A ‘bias for action’ is ingrained in our ethos, propelling us to act decisively and swiftly. We embrace a proactive approach, where calculated risks are taken to innovate, execute, and deliver results for our customers. We know that inaction is the greatest risk of all, so we move with purpose and passion, making things happen even in the face of uncertainty.
This value focuses on openness and honesty in business operations. It’s about building trust through sharing information, admitting mistakes, and being straightforward, fostering an accountable and ethical environment.
In all our actions, we embody a deep sense of accountability and ownership. Our drive for exceptional performance motivates us to consistently exceed expectations and go ‘the extra mile’. If things go wrong, we own it, and work collaboratively to right the ship.
We embrace honesty, inclusiveness, and integrity in every interaction with our team, customers, and partners. We assume best intentions and are guided by the principle of doing the right thing, our actions are focused on building a thriving future for our company, industry, and the broader world.
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