Ad Age In-Depth: TV Pivot
The evolution of the connected TV marketplace
The shift from traditional TV watching to streaming accelerated exponentially this past year and, for the first time, connected TV outpaced other categories in video ad spending per advertiser. But along with clear benefits, including advanced targeting and frequency optimization, brands face the challenges of balancing a more complex media mix and meeting consumer demand for seamless experiences. LG Ad Solutions’ Raghu Kodige joins Ad Age’s John Dioso to discuss how marketers can take advantage of CTV’s speed, agility and precision as well as the new opportunities in the marketplace.
Ad Age’s TV Pivot
The TV industry spent the better part of the past year revamping their corporate structures to put streaming at the center of their businesses. How will the 2021 annual ad haggle reflect these pivots?
Despite a global pandemic, last year’s negotiations for ad commitments ended up closely resembling the decades-old practice of selling primetime inventory ahead of the fall. Some of the ad innovations that were expected to gain greater adoption were put on pause as brands stuck with the tried-and-true amid so much economic uncertainty. Will 2021 see those efforts regain momentum?
Ad Age’s TV Pivot will bring together ad sales leaders, as well as top agency and brand executives, to discuss the state of the TV ad marketplace and how streaming is poised to reinvent the $20 billion upfront marketplace.
Note: LG Ad Solutions is Co-Presenting Sponsor
Join Co-Presenting Sponsor LG Ad Solutions at this pivotal event where Chief Product Officer and Co-Founder Raghu Kodige, will be speaking with Studio 30 Editor, John Dioso, May 25 at 11:25 am ET. Register here.
Speaker: Raghu Kodige
Chief Product Officer and Co-Founder
Raghu is the Chief Product Officer and Co-founder of LG Ad Solutions. Previously, Raghu was VP of Products at VideoSurf where he built one of the first TV second-screen applications for iOS and Android. VideoSurf was acquired by Microsoft Xbox where Raghu worked on content experiences for Xbox and launched immersive second-screen products such as SmartGlass. Prior to that Raghu spent a decade at Yahoo! and built the big data content platform which powers most Yahoo! sites. Raghu also ran engineering for Yahoo’s marketplace properties with a combined user base of over 100M unique and $300M in revenues. Raghu has an MBA from Wharton and a MS in Computer Science from Syracuse University. He lives in Silicon Valley with his wife and two boys.
