Advertising Week 2023

Advertising Week New York is back for its 19th edition from October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world.

Join us as we celebrate content themes that span the industry, dive into some of the most successful case studies from leading brands, engage in some of today’s most noteworthy trends and learn how to take your business to the next level.

For more information on the event, agenda, and tickets, visit Advertising Week New York 2023.

Check out where you can hear from LG Ad Solutions below. We hope to see you there!

Improving the CTV experience

Date: Monday, October 16
Time: 12:00 – 12:30pm ET
Location: The Screening Room

In the evolving world of digital entertainment, Connected TV emerges as a game-changing innovation for marketers and viewers. However, obstacles like fragmentation and frequency hurdles affect user experience, demanding tech understanding and adapting to evolving viewer needs. Balancing free ad-supported streaming with subscriptions counters subscription fatigue, enabling impactful engagement on the prominent home screen. Join us to discover solutions for these challenges and revolutionize the CTV landscape with holistic approaches.

AI for Marketers: How AI is bringing more effectiveness and efficiency to TV

Date: Monday, October 16
Time: 2:55 – 3:25pm ET
Location: The Screening Room

The explosive growth of AI is impacting all corners of the TV ecosystem. Learn how AI is helping marketers, sellers and the wider industry to work more creatively, efficiently and effectively. Be inspired with real examples and guidance on how to incorporate AI platforms and tools into how you plan, buy and measure media right now.

Leadership Breakfast

Date: Tuesday, October 17
Time: 8:00 – 10:00am ET
Location: Penn 1 Social Stair

A proliferation of touchpoints, a lack of identity interoperability and the movement of personally identifiable information (PII) data has impacted brands’ ability to deliver consistent and relevant customer experiences. A cloud-enabled identity eliminates the need for brands to exchange PII and immediately puts data to work to impact business performance.

The Future of CTV: What comes next?

Date: Wednesday, October 18
Time: 1:20 – 1:50pm ET
Location: The Screening Room

TV has come a long way from being a passive medium, and we’re just getting started on ‘what comes next’. As AI, interactive shopping, and personalized content change the experience, the result is an exciting blend of interactive and immersive experiences that are redefining the way we ‘watch’ TV. We’ll dive into what this shift means for you, the viewers, and how it’s changing the game for marketers. With predictions, debates, and insightful discussions, we promise an engaging exploration of the future of television.

The Power of Partnerships to Support Stronger Measurement

Date: Wednesday, October 18
Time: 4:40 – 5:10pm ET
Location: The Screening Room

We’re all in this together! Whether you’re a vendor or a publisher, a brand or an agency, building strong industry partnerships will set you up for measurement wins. From the value-add of partner integrations to the streamlined simplicity of process once a partnership is established, our expert panelists will unpack how vendors and publishers work together to support measurement for brands and agencies. Join this discussion to discover how partnerships are pushing the industry forward — and how you can forge your own.

CTV: Rise of the performance storyteller

Date: Thursday, October 19
Time: 10:40 – 11:10am ET
Location: The Screening Room

Join us for an exploration of media’s next frontier, as we explore the synergy of media planning and storytelling in today’s landscape, and learn how to make media strategies resonate deeply with audiences. We will unveil the art of uniting planning with narratives for lasting impact and engagement, while providing media planners and storytellers alike with actionable insights to amplify strategies and align with trends.