CASE STUDY
Davis Elen’s Toyota Campaign Sees a 35% Decrease in Cost Per Unique Reach
Campaign Flight: June – October 2021 | Location: USA
88%
LG Solution’s
Unique Households Reached
-35%
Cost per unique
reach decreased by
1%
Audience overlap
with other OEMs
Client Feedback
“Leveraging an industry-leading, device-first, approach with partners such as LG Ad Solutions has allowed Davis Elen’s clients to achieve effective and efficient impact to their total video strategies.”
– John Papadopoulos, SVP, Director of Media Strategy
Challenge
Davis Elen was looking to increase unique household reach for target auto intenders within select markets, avoid duplication with linear and OTT campaigns, and reduce overall advertising costs for the Toyota brand.
Solution
LG Ad Solutions leveraged CTV video to target in-market audiences with relevant demographics and geo location.
An optimal frequency was maintained to prevent ad fatigue. LG Ad Solutions deduplicated CTV audiences which minimized overlap with other OEM households, extended unique reach, and increased overall ROI for Toyota.
The LG Ad Solutions Advantage
Incremental Reach & Hard-to-Find Audiences
Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences like cord-cutters, light linear viewers, and lapsed viewers.
