CASE STUDY
Broadcast Network Increases Tune-In To Premiere of Cooking Show By 34% In 7 Days
Campaign Flight: Dec 2021 – January 2022 | Location: USA
451K
LG Ad Solutions’ Unique HH Reached
34%
Tune-in Lift Attributed to Campaign
23%
Audiences Stayed on the Network After the Premiere
Challenge
The brand was looking to increase tune-in to its premiere of a reality TV cooking show and extend unique reach, while lowering costs.
Solution
LG Ad Solutions used CTV Video to reach previously untapped audiences. The targeting parameters included those who had previously watched other shows on the network, avid food & cooking competition show viewers, and non-cord cutters.
The ACR technology was able to identify audiences that had the potential to convert, allowing the advertiser to reach relevant audiences, improve tune-in and reduce costs.
“This campaign ran for just two weeks and made a huge impact. The show has been touted as the network’s #1 TV show and was recently renewed for another season.”
—Team LG Ad Solutions
The LG Ad Solutions Advantage
Incremental Reach & Hard-to-Find Audiences
Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences like cord-cutters, light linear viewers, and lapsed viewers.
