CASE STUDY
LG Ad Solutions Enables B2B Online Platform to Increase Checkouts with CTV
Campaign Flight: January 17, 2022 – March 14, 2022 | Source: LG Ad Solutions TV Audience data *14 Day Look Ahead Period
1.8 M
Unique Households Reached
by LG Ad Solutions
13%
Visit rate with a 0.51%* conversion rate for checkouts.
Targeting
- Fans of Business News
- Fans of Sports Games
- Sports Enthusiast
- Fans of Award Shows
- Unexposed Viewers of Linear ad
Challenge
Connecting with Target Business Owners
The brand was looking to increase acquisitions for web service products while building awareness with business owners.
Solution
Premium LG Inventory Increases Sign-Ups and Awareness
Exclusive LG CTV Inventory was used to reach targeted TV viewers and build awareness while ultimately leading the viewer to sign-up for web service offerings.
Custom targeting was used to reach niche B2B audiences most likely to need web services. A brand lift study was conducted to refine the target audience and test video creative effectiveness.
The LG Ad Solutions Advantage
Exclusive & Premium Inventory
The single source for accessing premium CTV and native ad inventory across 30M US and 130M global LG TV households.