CASE STUDY
National QSR Brand Finds Reach and Frequency Efficiencies Using CTV
Campaign Flight: Sept – Nov 2021 | Location: USA
6.3x
LG Ad Solutions was more efficient in Reach per Frequency
Incremental Reach per 1,000 Impressions
Campaign Frequency by Age Group
Challenge
The QSR brand’s linear TV campaign was massive, reaching 48% of the US Linear TV universe and 1.5 billion TV impressions. However, they were still looking to achieve incremental reach by finding viewers who were not seeing their linear ads.
Solution
LG Ad Solutions partnered with the brand to build a CTV campaign that targeted viewers who had not seen their linear TV ad in the last 30 days. The campaign total reach was measured by an independent third-party, Nielsen.
Using LG Ad Solutions’ deterministic ACR technology paired with our exclusive inventory, the brand was able to achieve a 5% lift in reach of unique households even with the extensive reach of their linear campaign.
The LG Ad Solutions Advantage
Powerful Deterministic ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes.
