CASE STUDY
Online Luxury Retailer Achieves 400% Return on Ad Spend with LG CTV
Campaign Flight: Nov – Dec 2021 | Location: USA
400%
Estimated Return on
Ad Spend (ROAS)
4.3K
Total Tracked New + Repeat
Purchase Conversion
21%+
More efficient CPA
compared to other OTT
Challenge
The brand was looking to drive onsite conversions for their online retail platform. Growing reach with target upscale shoppers was also a challenge as the average ticket size was over $200.
Solution
Building a trackable experience where a potential customer would see the retailer’s ad on CTV and then use their mobile device to register for the platform was key. LG Ad solutions built a layered strategy which included targeted CTV video and cross-screen.
Using LG Ad Solutions’ exclusive audience segments, the campaign targeted women with a household income of $75K+. A cross-screen strategy was layered on top where viewers who saw the CTV video ad were retargeted on mobile and tablet with clickable messages to drive more conversions.
“We are super happy with the results of our campaign and will be looking to add LG Ad Solutions Connected QR solutions to see how this impacts CPA moving forward.”
—Agency, Director Media Strategy
The LG Ad Solutions Advantage
Powerful Deterministic ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes.
