CASE STUDY
Subscription Streaming Service Gains $72K in Incremental Monthly Revenue
Campaign Flight: Sept – Dec 2021 | Location: Canada
$72K
Estimated Monthly
Revenue Gained
20K
Tracked App Installs
Attributed to Campaign
$4.76
Average Cost Per Install
Attributed to Campaign
1.5M
LG Solution’s
Unique Households Reached
5X
App Install Performance
Over Benchmark
00:53
Average Duration
per Launch (HH:MM)
Challenge
A subscription based streaming service needed to increase competitive share of voice in Canada by focusing on app installs and launches on LG TVs.
Solution
LG Ad Solutions targeted heavy streamers and users who would be more likely to have brand affinity for the service. Using proprietary smart TV data, the campaign excluded users who had already installed the app.
High Impact Native Takeovers with popular movie titles were used to stand out on the screen and urge the viewer to become a subscriber by easily clicking through to download and launch the app.
The LG Ad Solutions Advantage
Creative + Language Matters
Creative utilizing variations of French and English creative drove the best performance for key metrics including clicks, launches, and installs. Overall, it produced highest number of installs.
