CASE STUDY
Professional Services Advertiser Extends Overall Reach Of CTV Campaign By 2.5M
Campaign Flight: Oct 2021 | Location: USA
3.9M
LG Ad Solutions’Unique Household Reach
30%
Viewers reached bycompetitive creative
78%
Viewers identified as light& medium linear viewers
Challenge
The client needed to find a way to reach new unexposed audiences in need of home insurance. They also wanted to grow competitive share by reaching targets who have been exposed to their competitors’ ads.
Solution
With a target of adults 25-54, LG Ad Solutions split the CTV campaign into three audiences: competitive, in-market for home insurance, and unexposed. For each audience, creative was tailored to the needs of the target. LG Ad Solutions was then able to build exclusive audience segments leveraging proprietary ACR data to increase unique reach.
“We are always looking for new ways to find unique audiences to drive more quotes. Not only did we find new exclusive inventory but also a strategy that we can expand to some of our other offerings. We truly have a partner with LG Ad Solutions.”
—Client, Marketing Leader
The LG Ad Solutions Advantage
Powerful ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes.
