CASE STUDY
Streaming TV Service Drives Down Cost Per App Install By 50%
Campaign Flight: May – Dec 2021 | Location: USA
-45%
Decrease In Estimated
Cost Per App Install
218K
Tracked App Installs Attributed To Campaign
$4.04
Average Cost Per Install Attributed To Campaign
1.9M
Campaign Incremental
Reach Over Linear
51%
Linear TV Audience Did Not See Ad In December
+32%
Increase In Duration Per Launch Over 5 Months
Challenge
A TV streaming service was looking to increase app installs and time spent in-app, while cutting cost per acquisition.
Solution
LG Native Ads were used to reach a maximum number of viewers. Multiple premium audience groups were targeted using exclusive ACR data:
- Sports fans during tentpole sporting events,
- Drama fans on premiere dates,
- Newly activated devices,
- Households with $100K+ income, and
- OTA viewers.
Each audience was presented with tailored dynamic creatives.
“LG Ad Solutions provides dedicated support and consistently goes above and beyond to fill my team’s needs. Whether it be service, providing campaign insight or help with strategy I know I can count on them when I need them.”
—Partner Marketing Lead (Client-Side)
The LG Ad Solutions Advantage
Exclusive & Premium Inventory
The single source for accessing premium CTV and native ad inventory across 20M US and 120M global LG TV households.
