CASE STUDY
Subscription-based VOD Network Gains $5M in Incremental Monthly Revenue
Campaign Flight: Oct – Dec 2021 | Location: Nordics + Spain
5M
Estimated Monthly Revenue Gained
655K
Tracked App Installs Attributed to Campaign
$1.94
Average Cost Per Install Attributed to Campaign
10M
LG Solution’s Unique Households Reached
3.9x
App Install Performance Over Benchmark
01:12
Average Duration per Launch (HH:MM)
Challenge
An American subscription-based video on demand service found early success with TV audiences outside of the US. In 2021, the brand’s legacy app became unavailable as a part of a global transition to a new, rebranded app.
Solution
LG Ad Solutions developed a strategy that identified and targeted previous legacy app users, as well as streaming service users who would be more likely to have brand affinity for the service. Using proprietary smart TV data, the campaign excluded users who had already installed the rebranded app.
Achieving the highest visibility ad placement was crucial to driving app installs, so LG Ad Solutions used High Impact Native Takeovers to stand out on the screen and urge the viewer to become a subscriber. The use of native ads enabled viewers to easily click through to download the app.
Creative + Placement Matters
Multi-title creatives and roadblocks drove the best performance for key metrics including clicks, launches, and installs. Overall, it produced the lowest cost per install.
The LG Ad Solutions Advantage
Premium Inventory
Your source for accessing premium CTV and native ad inventory across millions of LG TV households globally.
