Ad Age Next: Streaming
Going Beyond Linear TV
TV is evolving at a rapid pace. Connected TV and streaming video have revolutionized the way audiences consume content and advertising. Data shows the majority of consumers today prefer less expensive, ad-supported streaming options to linear TV. With CTV capabilities allowing for addressable, measurable and highly targeted 1:1 advertising, brands are finding more scale and efficiency with a media-mix that balances CTV and linear.
How are brands taking advantage of CTV to maximize ROI? What are the strategies and best practices for navigating a complex CTV landscape?
Join our session on November 10 at 11:50 am PT / 2: 50 pm ET where we will address these questions and more. You can register here.
Set up a meeting to learn more about LG Ad Solutions by contacting us here.
Speaker: Serge Matta
Serge Matta is the President at LG Ad Solutions. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ad Solutions, Serge held multiple leadership positions at different companies – he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force. He completed his MBA at American University and currently lives in Vienna, Virginia.