The Lasting Effects of the Pandemic on TV and Advertising

One of the direct results of the pandemic was the rapid migration of viewers from linear to streaming platforms. This sudden change in audience behavior has created a major challenge for TV advertisers. Replacing or extending linear audiences across the fragmented streaming universe requires new levels of precision for planning and measurement. This session will explore how practitioners can stay connected with cord cutters and light linear viewers programmatically while not over-saturating audiences already found on linear television.

Join in the conversation on Wednesday, May 25 at 1: 15 pm PT. Register here to attend.

Location: MGM Grand, Las Vegas

Speaker:

AJ Kintner – VP of Sales, LG Ad Solutions

Set up a meeting to learn more about LG Ad Solutions by contacting us here.

 

Speaker: AJ Kintner
VP Of Sales

AJ Kintner, an engineer by education, started his career as a part of the Media team at Avenue A/Atlas, which was ultimately acquired by Microsoft. Following this, AJ worked at several other prestigious companies including Right Media, Invite Media, Adaptly, DoubleVerify, AppNexus and Merkle. He has always been drawn to adtech and has a passion for leveraging data to drive efficiencies and success. He is currently VP of Sales (East) at LG Ad Solutions. He lives in Connecticut with his wife, 3 children and 2 dogs. He enjoys spending time with his family.