Advertising Week New York
Panel: Measurement and Advertising Innovation in the Streaming Age – Is CTV a Panacea?
Join our session on October 19 at 12: 35 pm ET. Register for both in-person (NYC) and virtual sessions here.
The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry. CTV data has the potential to transform TV measurement, as well as support innovations in advanced advertising, but the ecosystem remains fragmented, and concerns about walled gardens are widespread.
CTV consumption and revenues are growing rapidly, stimulating innovation across the TV market and supporting the development of a new TV ecosystem — with new entrants and increasing investment set to accelerate growth during the next few years. CTV data, programmatic buying and dynamic ad-serving are game-changing capabilities but create challenges as well as opportunities for TV measurements. Marketers need to understand how to balance innovation and measurability in the CTV space to successfully execute campaigns at scale and to maximize ROI from the CTV ad buys. Attend the session for an insightful discussion about the opportunities and challenges ahead.
Join us for our Happy Hour event on Wednesday, October 19 at 4 PM ET at The Fleur Room in New York City. Click here to RSVP.
Set up a meeting to learn more about LG Ad Solutions by contacting us here.
Speaker: Tony Marlow
Chief Marketing Officer
Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Previously, Tony was CMO at Integral Ad Science, where he helped transform the brand into a recognized and trusted partner, and took the company public through an IPO in 2021. Before IAS, he was the CMO at Data Axle, Global Head and Vice President of B2B Marketing at Yahoo, and consulted on a range of media and technology-related projects at Nielsen Online (APAC). He is also the co-founder of a mobile app development company called Appy Dragon (creators of RacerTracer). Currently, he is on the Board of Advisers for a social measurement startup SocialStatus.io and serves on the Advisory Council for Colorado State University-Global Campus (CSU-Global) to which he delivered the 2017 commencement speech. He has also served on the board of directors for the IAB’s Research Council, IAB Video Center and the Media Ratings Council.