Measuring OTT and Connected TV
2020 catalyzed the shift to streaming forcing marketers to radically adjust their strategies around their linear budgets. While this opens the door to new opportunities for alternative revenue streams, it also unveiled critical gaps in OTT and CTV measurement. Looking ahead, several important questions will need to be addressed for a successful pivot including: what metrics do buyers need to help make their choices? What role will third-party companies play?
Join LG Ad Solutions at this pivotal event on June 9, 2021 at 11:35 am PT/ 2:35 pm ET. Register here.
Speaker: Ashish Chordia
Chief Executive Officer and Co-founder
Ashish is the Founder and CEO of LG Ad Solutions (formerly Alphonso). He built the company from the ground up into a global TV media and measurement company, now part of the LG family, with only $6 million in funding. He is a serial entrepreneur who built and sold a mobile analytics and application search company, and ran a mobile marketing business servicing some of the largest US brands. Previously Ashish helped build the innovative data and file synchronization service, SugarSync. He holds an MBA from Wharton and an MS from IIT Bombay.