Lgads Brand Innovators

Beyond Linear TV

Tuesday, November 16 at 9 am PT / pm PM ET

Overview:
Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brand marketers finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV ecosystem? With TV evolving from being only a mass-reach medium to a 1:1 addressable environment, these sessions will explore strategies brand marketers are using to maximize reach and effectiveness as audiences continue to fragment across platforms and services.

For the full agenda and to register, see here.

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