AdWeek min
The TV industry has undergone significant, and permanent, upheaval since the pandemic began a year ago, and every major media company has reconfigured itself to adapt to our new, streaming-centric reality.
Adweek Convergent TV Summit: The New Normal will look at how media companies and marketers have adapted to these seismic changes—and what happens next.

Join our session, “What’s next? The Future of TV”, at the Adweek Convergent TV Summit on October 13 at 10:20 am PT/ 1:20 pm ET, to learn more about the future of TV and how brands are adapting to changes in audience viewership trends.

Set up a meeting to learn more about LG Ads Solutions by contacting us here.

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What’s Next? The Future of TV

TV audiences are migrating en masse toward streaming television, AVOD subscriptions have grown exponentially and linear viewership has declined. The pandemic has completely revolutionized audience TV viewing behavior. Brands can no longer use the same strategies and media tactics to reach target audiences.

What do advertisers need to know to keep up with TV audience behavior? How can they ensure unduplicated reach & frequency and target consumers where they are? Find out by joining our session.

Panelists:

  • Kelly Metz – Managing Director, Advanced TV Activation at Omnicom Media Group
  • Hayley Diamond – EVP US Digital Investment at Publicis Media
  • Sara Johnson – SVP, Group Director Investment at Carat USA

Moderator:
Serge Matta, President, LG Ads Solutions