i612 Advanced TV Educational Event

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Join the i612 Advanced TV Educational virtual event on November 16 at 12 pm CT / 1 pm ET.

Panel: The Challenges of Advanced TV

Advanced TV is not perfect and we know it. We are crowdsourcing questions and topics so that agency questions can be answered. Some initial talking points will already include: The difference in CPM between linear television and Advanced TV, frequency management challenges with streaming, difficulties accessing truly premium inventory at scale, and proving out digital’s success to more linear-focused or conversion-focused clients.