IAB Canada: Business of Digital – Thought Leaders in Session: Digital for Reach
Channels that Drive Reach: Connected TV
A Cookieless world, cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2021?
Globally, the industry is working to redefine addressable media that provides advertisers with scale and valuable audience segments while respecting privacy and several other quality filters. In this jam-packed seminar, IAB Canada will explore how advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels, and explore how to measure campaign success in the face of diminishing cookies.
Join LG Ad Solutions at this pivotal event on July 7, 2021 at 12:00 pm PT/ 3:00 pm ET. Register here.
Speaker: Raghu Kodige
Chief Product Officer and Co-founder
Raghu is the Chief Product Officer and Co-founder of LG Ad Solutions. Previously, Raghu was VP of Products at VideoSurf where he built one of the first TV second-screen applications for iOS and Android. VideoSurf was acquired by Microsoft Xbox where Raghu worked on content experiences for Xbox and launched immersive second-screen products such as SmartGlass. Prior to that Raghu spent a decade at Yahoo! and built the big data content platform which powers most Yahoo! sites. Raghu also ran engineering for Yahoo’s marketplace properties with a combined user base of over 100M unique and $300M in revenues. Raghu has an MBA from Wharton and a MS in Computer Science from Syracuse University. He lives in Silicon Valley with his wife and two boys.