How can advertisers balance linear and CTV budgets this Fall TV Season? How can audiences best be engaged across platforms and services for maximum efficiency? Understanding the complex evolution of TV is paramount in finding the answers.
In 2021, nearly 100 years after its invention, TV has all at once evolved from a one-to-many, live broadcast medium into an IP-delivered, one-to-one, on-demand digital medium. The widespread adoption of internet-capable TVs has led to a huge growth in IP-delivered content across hundreds of streaming apps. As the access point to all of this content, Smart TVs are the central hub of TV entertainment; the new living room home screen. To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV.
Join our president, Serge Matta and our head of research, Justin Fromm on Wednesday, August 11 at 10 am PT/1 pm ET as they sit down with Evan Shapiro, founder of eshapTV and Alan Wolk, co-founder and lead analyst at TVREV, to discuss the sudden TV revolution, the emergence of CTV and the new advertising possibilities that come with it.
Register to attend the session here.